rural accommodation in Catalonia

innovative web design for a rural house in La Garrotxa


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El Serradell is an old farmhouse completely renovated and with sustainable operation, located in the heart of the Alta Garrotxa natural park. The challenge consisted in producing an innovative web design for this rural house located in an ideal environment to practice rural tourism, which would maintain a high degree of clarity in the lines and in the usability of the web.

Since a fire destroyed the farmhouse and it became a rural house, the El Serradell project has been taking shape little by little and with care. Graphically, they opted for a clean line with a touch of aggressive color to balance the bucolic point of the environment and the rural house, giving rise to a very harmonious web design in form and content.






Generating a project of these characteristics places us facing the challenge of pairing worlds as different as the technical and the aesthetic.

The target of the rural house is multisectoral, so it required a web design that would consolidate a contemporary image, moving away from the classic touch that other rural houses offer on their website.


Should the rural tourism sector bet on its presence on portals or on promoting the design of its particular websites?

The most common question that clients who work in the rural tourism sector, and tourism in general, ask us is always the same: will it be profitable to invest in my own website? Indeed there are many portals and intermediaries in the sector, but if the search data is analyzed in organic positioning it is clear that rural tourism users search directly on Google for the different options they have in the market. Therefore the answer is clear: yes, you have to invest in your website.