Corporate Identity

corporate identity

the customer may be the king,

but not the art director

corporate identity is the personality of a company,

what makes it unique and different from the rest.

Corporate identity must be what guides all of an organisation’s activities. Everything that a company does and communicates extends its identity, strengthening or weakening it.

Vision
BUSINESS

To achieve this it is essential to be clear about the values and goals to be conveyed. We have to ask ourselves who we are, what we do and the audience we want to reach, in order to define the identity and successfully project it externally.

MARKET RESEARCH

ART DIRECTION

NAMING

BRAND IMAGE

STYLE MANUAL

BRAND IMPLEMENTATION

We work on visual identity with the goal of conveying the feelings, the emotions, the philosophy and the values of the brand. It comprises: the name, the logo, the isotype, the isologo, the colour and the guide to applying the former to the various media that the company needs.

These tangible elements will form the nucleus upon which the company’s communication will be built.

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