Hey Puppies is the corporate website of a sustainable, organic and recyclable fashion firm for dogs. One of the challenges with which Creactivitat was found at the time of projecting his online store’s navigation architecture was how to classify the range of products outlined by his firm. From the moment that the brand was defined as sustainable, organic and recyclable, these concepts advanced as they established a rational and natural order of their articles. At first we chose to make a generic classification, only between sustainable and organic products. The expansion of the collection, however, caused this initial classification to be demoted to more concrete ones, related to the nature of the brand. Pet (recyclable), denim (knitted), accessories and special editions (per season) were some of these new collections.
One of Hey Puppies’s peculiarities was the exclusivity of his products. Since they were custom-made items, the selection of variables that could be offered to customers was practically nil. No sizes existed, but exact measures did exist. Specifically those of his back, his chest and his neck. He assumed this other great handicap, as soon as we outlined the design of each product page. That’s why every client doesn’t have a responsibility to know about his dog’s measures and how to do them. The solution found was to produce a tutorial video with an instructively explain how to get the exact measures from each part of the body of the pupil. A graphic resource attached to the drop-down menus, through which each client could select the measures of his pets.
Finally, as they are high seams, it was necessary that the images of the items uploaded to the product pages have sufficient quality to have their details fully perceptible to the client. A resource achieved through a built-in full page zoom about all image variables added to each product slider.
Department of Marketing