Hey Puppies stands before Creactivitat (May 2017) with the aim of erecting the graphic and corporate identity of a sustainable, organic and recyclable fashion firm for dogs. To project the exposure and sample of a brand that designs an exclusive, custom-made gender and that can be adjusted to the needs and characteristics of each client. A sketch that would culminate in May 2018 with the company’s presentation at the International Interzo Fair, a commercial exhibition with biannual meeting, manufacturers, wholesalers and service providers dedicated to the world of pets.
Creactivitat summons the CEO, designer and marketing manager of the entity to get to know first person about the problems and needs found in the design of the brand, its short-, medium and long-term objectives and the material and temporary resources with which the company has. A first contact with that aim to define the perspectives of a brand that optics to place itself as a firm of luxury and high seams, associated with the green and ecological world, through a distinctive style and image from that found on the market.
Of all this information collection, Creactivitat has an extensive idea of a number of prototypes that are subject to the characteristics highlighted by those responsible for the signature. A process culminated in November 2017 with the presentation of the logo, cardboard and fabric labels and product catalogue as well as the colors, typographs and guide of uses and styles of the brand and for its proper implementation in any type of corporate component.
In the following months, Creactivitat will support the visual, structural and logistics planning of the physical stand with which it will have been signed at the trade fair at Interzo held at Nuremberg. An event that would be useful for testing, to contrast the results extracted from the brand’s ideation process with potential users and customers.
Departamento de Marketing