On-Site Positioning for Hey Puppies (IV)

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On-Site Positioning for Hey Puppies (IV)

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Creactivitat

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seo on-site

On-Site Positioning for Hey Puppies (IV)

Hey Puppies is the corporate and e-commerce website for a sustainable, organic and recyclable fashion firm for dogs. Once the brand’s idea was built into an online store, the next step was to optimize its online presence. A Creactivitat project, associated with the onsite positioning of the page, within a market where competition levels are high and aggressive. Following an initial analysis, a sector’s trend was noted with a view to the online sale of low-cost and current products in Spain. Circumstance that opened up a differential path of optimization of tags, from terms long tail associated with the nature of the brand. Key words such as “Design,” “Luxury,” “Exclusive,” “Sustainable,” “Ecological” or “Retractable” were distinctive terms to achieve page positioning through friendly URL’s, Titles, Target Appointions as well as contents published within the page. A more complicated thing was to achieve this optimization at an international level. A market, the European market, with more common sales of these products and with far more aggressive online competition. Another of the handicaps with which Creactivitat was found to achieve optimum page positioning was to have to work in co-ordination with another international marketing agency, charged with all of the site’s offsite positioning. Category that put them as responsible for other related strategies, content marketing, social media, or Linkbuilding. Abel González Department of Marketing

Do you want to get to know more about Hey Puppies’s branding project?

Project Hey Puppies Design Thinking in the idea of brand Hey Puppies (I) Graphic and branding design for Hey Puppies (II) Structuring Hey Puppies as e-commerce (III)

 

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