Graphic Design and Branding for Hey Puppies (II)

OFF ZOO

OFF ZOO

Graphic Design and Branding for Hey Puppies (II)

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Creactivitat

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Graphic Design and Branding for Hey Puppies (II)

Hey Puppies is a sustainable, organic and recyclable fashion firm for dogs. After presenting the brand at the International Interzo Fair, the next step established in the program agreed with the company was to design, program and publish its corporate website. A page designed with the aim of becoming the production window of the firm, before arriving to the offline trade world. The perception of how to translate the nature of the brand into the new website resulted in planning for a new round table among project leaders. Creactivitat called for a minimalist design while the owners were advocating an unreserved design, a blend between the brand’s green and luxurious perception. A debate that concluded with a natural design between pura and pura and clear lines, on a graphic basis of targets, that contrasted with the diversity of colors offered by the range of products represented. A style that was also complemented with the dynamism of the combination of italic typographs and sans serif. The look book became an editorial representation of the firm’s collection of products. A set of fresh, fun and dynamic photographs that differed from the classic product images visible in the most traditional presentations. The incorporation of a slider into the central part of the Look book helped to add that characteristic movement factor of publishers into fashion journals.

 

The following serial will discuss how to conduct an idea and production of the intended ecommerce for online sale of products from the firm.

Abel González Department of Marketing

Do you want to get to know more about Hey Puppies’s branding project?

Project Hey Puppies Design Thinking in the idea of the brand Hey Puppies (I) Structuring Hey Puppies as e-commerce (III) Positioning on-site for Hey Puppies (IV)

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