Generalitat Coupons: 2021 Aid for Business Competitiveness

Eduard Vandelòs, CEO of CREACTIVITAT, will assist five companies in new Management Models and innovation processes supported by the Agency for the Competitiveness of the Company ACCIÓ – Generalitat de Catalunya

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Editorial Mediterrania, Mediatraani Creative & Events, Menkes, Escuela Lleó XIII and the Greti de Jarderia de Catalunya have elected Eduard Vandelòs as an accredited advisor to ACCIÓ, in Marketing, sales and digital channels, to strategically manage their innovation projects, online positioning and launch of new products and services. The five companies will benefit from an in-depth and lost public assistance amounting to €6,000 per project to conduct internationalisation actions, network branding plans, increased online conversion, improved web positioning, optimization of online reputation of their websites and consolidation of their respective e-commerce to consolidate a consistent and sustainable model of corporate innovation. The planned actions will be focused in a personal manner with each of the needs of the companies. The current context, with the COVID19 restrictions, makes it increasingly vital to have a strong network presence with widely defined positioning strategies by sectors, public and potential customers. The Agency for Enterprise Competitiveness ACCIÓ has also supported 1,000 companies through the CUPONES program for corporate competitiveness with a budget of about 1.64 billion €. The aim is to strengthen the corporate fabric, boost digital transformation, increase economic growth and improve internationalisation strategies and so forth. Eduard Vandelòs has been accredited in marketing, sales and digital channels and in e-commerce for internationalisation in the RIS3CAT area of cultural and experience industries, including the sectors of tourism, culture, leisure and sports among others as the only specialist specialist in digital marketing in this area.

FAQ’s

About the blog and its content

Topics, editorial standards and publishing frequency.

The blog is organised into four areas: web design and development, search visibility (SEO, local SEO and GEO), artificial intelligence applied to business, and digital marketing and content. The current priority is AI for business, because that is where search demand is growing fastest: searches related to AI automation have multiplied twentyfold in Spain over the past year, while the sector’s classic vocabulary is falling.

We publish on a regular schedule, prioritising depth over volume. We would rather publish one well-researched article a month, with our own perspective and real examples, than four superficial ones. Content on fast-moving technical topics (AI, Google algorithm changes) is reviewed and updated periodically rather than left to age.

Articles are written and signed by the Creactivitat team. AI tools are used as support for specific tasks — research, data analysis, proofreading — but the judgement, the experience from real projects and the conclusions come from the team. This distinction matters: Google rewards demonstrable experience (E-E-A-T), and readers quickly spot mass-generated content with no real thinking behind it.

Every article shows its publication date and, where it has been revised, the date it was last updated. In a sector where the rules change every few months — especially anything involving AI search engines — an undated article is a warning sign. If you spot something out of date, let us know and we will review it.

Yes. Many articles come from real questions raised by clients or readers. You can send us your suggestion through the contact page. If the question is specific and comes up often, it will likely become an article or a Help Centre entry.

How to use the blog

Navigation, subscribing and reusing content.

The blog is organised by topic categories, not just by date, so you can go straight to the area you need: web design, search visibility, artificial intelligence or digital marketing. If you are looking for a quick, practical answer, the Creactivitat Help Centre is usually faster, because it is structured as questions and answers.

The Help Centre answers specific questions briefly and directly (what SEO is, how a web project works, what GEO is). The blog develops topics in depth: analysis, real cases, industry shifts and informed opinion. If you want a quick answer, go to the Help Centre; if you want to understand a topic thoroughly, go to the blog.

Yes, you may quote and link to our articles as long as you credit the source and link to the original. What is not permitted is reproducing full content on another website without authorisation. If you would like to reuse content for a professional or educational publication, get in touch and we will discuss it.

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The Creactivitat website works in Catalan, Spanish and English. Core content is available in all three languages; some highly specific articles may be published in one language first and translated later. The agency regularly works in Catalan, Spanish, English, French and Italian.