canine fashion design
branding and graphic design for fashion company
Fashion designer Mayte Siller had a project to create a new concept of ethical, ecological and sustainable fashion, for small pets. The objective was to introduce the brand to a high standing target and for this, a corporate identity, branding and graphic design were required for this canine fashion project.
CREACTIVITAT used the Design Thinking methodology to create the branding and corporate identity of the new brand; including naming, logo, e-commerce and other graphic items such as labels, triptychs and seasonal catalogs. That’s how Hey Puppies was born.
Once the brand was created, we began a digital strategy to position the brand internationally.
The digital strategy to position the brand managed, in just three months, to compete with the major industry benchmarks such as FabDog.
Apart from a good web design, one of the keys to the success of a project is to create a good branding that gives the new brand personality.