Fashion designer Mayte Siller had a project to create a new concept of ethical, ecological and sustainable fashion, for small pets. The objective was to introduce the brand to a high standing target.
CREACTIVITAT used the Design Thinking methodology to create the branding and corporate identity of the new brand; including naming, logo, e-commerce and other graphic items such as labels, triptychs and seasonal catalogs. That’s how Hey Puppies was born.
The digital strategy to position the brand managed, in just three months, to compete with the major industry benchmarks such as FabDog.