Storytelling on the web: Communicate with account
Communicate from values and sensitivities
We have been taught how to communicate with railway structures and introduction, development and outcome. When we have to propose a project, a company or ourselves we have been inculcated that we have to follow an order, starting with who? What? What? And leave a minimum space for creativity and originality.
To be able to engage, capture user’s attention or enhance what we want to explain the art of explaining history also said Storytelling can be an essential tool for empowering resources as professionals in any area. The Storytelling aims to present information with an EFFECTIVE and AFECTIVE form and to achieve results from values and sensitivities.
The Storytelling at the company
The logo or graphic image of a company remains a Storyteller through the image but more and more needs to be developed, what’s called Brand Story, and to communicate the aims and motivations through an account.
The creation of every account should start with the selection of history. We have to explain them with an emotional and effective component, but we have to talk about them from an intimate and personal perspective. History can be success, survival, fear, opportunities or failures, and have to incorporate concrete cases, recognizable and close to the recipient. How to build them?:
- To set up a frame of reference: we have to look for elements that can connect with the listener, and also to have an element of crisis that involves overcoming difficulties.
- Definition of targets: To set a realistic goal that the leading character wants to achieve. To also design a plan to achieve the challenges.
- Final reflection: after overcoming the conflict and achieving the objectives we have to propose to the interponer the outcome of the challenges put forward together with a final reflection.
Incorporate Storytelling into the web
There are no strategies to ensure success but simply generating an interest with the interponer is often a good incentive for them to come closer and build confidence. There are simple ways to get storytelling into a web and more technically complex ways.
- To explain the “We” as a storyteller: A form that everyone can use, at the place where the computer is described, explain the “Why?” you do this by integrating emotional elements. One example is that of Arkasa, a web site created by Creactivitat and in which Carol explains in first person how she’s been here and the whole story behind the project.
- Experiential: A web can reach very complex technical levels, where the story will be explained through images, interactions, audiovisual and web visits will be an experience itself. We leave some websites that explain stories!
- The life of filmmaker Stanley Kubrick
- Explanation of the Babel the King app
- Do you want me to tell you a tale? Nomadic Tribe
- Domestic Workers to understand his solidarity cause through the storyteller on his web.
Finally we leave you with a beautiful storyteller from Ikea…
Countless tale, complete tale.
Èlia Vives
Department of Marketing