MOBILE FIRST INDEX

OFF ZOO

OFF ZOO

MOBILE FIRST INDEX

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Creactivitat

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mobile first index

What’s and how does it affect the web?

To get a web out of a search engine such as Google, this has to “index” the page, that’s to say, Google’s robots have to get to the web site and add it to a list of traced pages.

Recently Google has changed how to indexe the pages and the new method used is called “Mobile First Index,” that’s “first mobile devices,” the explanation given by Google itself is as follows:

“Before, indexation was mainly performed with the desktop computer version of a page’s contents, evaluating the relevance of the page with respect to the user’s search. From now on, as most users have access to Google through mobile devices, indexation will mainly use the mobile device version of the contents of the pages.”

What are the implications of the MFI on a web site?

A web design thought for the Mobile First Index will be a design first thought for the mobile version, seeking the best user’s usability, and after that, will be adapted to the desktop version.

If a web works perfectly on a computer’s desktop version but isn’t optimized for other devices such as a Smartphone or Tablet, this web will have a lot of challenges to put onto Google.

Important points for a Mobile First Index web

  1. Loading time: When a user’s mobile browsing needs to be quick and 53% of users leave the web if it takes more than 3 seconds to load.
  2. User experience (UX): users will easily find the information they seek by considering the use of the finger and small screen (menus, icons, letters, buttons, etc)
  3. Content: the content of the mobile and web versions have to be practically equal.
  4. Emerging Windows: Google penalizes pip-ups that hamper user experience.
  5. Check: There are different pages that allow us to measure the optimization of the mobile page and to correct mistakes, for example that of Test Mobile Friendly.

It should be noted that desktop indexation will not go away and will simply pass into a background as with computers in real life.

Èlia Vives

Department of Marketing

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