In 2001 John Hothins published The Creative Economy: How People Make Money from Ideas, where he put forward a new type of economy that involved that ideas become goods and services related to intellectual content and finally generate economic and social wealth.
Creative Economy / Orange
Twenty years later these ideas have been established in the creative sector as a creative economy or an orange economy designed as a tool for social, cultural and economic development and that unlike other economies involves an ecosystem of values such as creation, production, distribution, circulation or public and public audiences. At ICC they have traditional sectors such as architecture, visual arts, performing arts, crafts, cinema, design, editorial, fashion, music… but also R & D & I research, software, video games, web and apps, among others.
Impact of the creative economy
The growing creative sector and the Covid- 19 pandemic have highlighted the need for these kinds of goods and services to maintain good mental health. The pandemic forced a number of companies to accelerate the digitalization of their goods and services and to offer them to the network at a time of record, but they will survive only if after they have an added-value proposal that differentiates them from other goods and services and involves creative, innovative and easy-to-reach, public and public aspects that take into account their audiences and are environmentally friendly and have tangible social benefits. We can say that creative and orange economy involves economic values: it represents 6.1% of the global economy’s GDP, innovative: evaluating creativity as a source of wealth and development, social: it’s promoting profiles such as scientists, artists, designers, artisan and developers… and finally sustainable values: as it proposes clean and green solutions.
Communat Ris3cat Media
Since Creactivitat we have developed innovative and creative solutions for our clients Eduard Vandelós (CEO) is the only expert accredited by Acció in digital marketing for cultural and experience industries and forms part of the Ris3cat Media community, a group of R & D & I agents and companies from the cultural and creative industries of Catalonia that work to articulate and promote research and innovation strategies for intelligent specialization. Creactivitat leads the Zink.Cat project that develops a new work methodology that unites creators, designers, data compilers, traditional industries and AI. At the new stage that the world begins after the pandemic, this economic model challenges itself as a new source of wealth and growth for jobs, new businesses and production development, bringing a new perspective focused on creators., ideas and respectful to consumers and / or final customers.
@belenasensio
Creactivitat.2020