Creating digital content from the air with drone
Today, as a result of an extensive range of communication tools that exist in the digital world, big brands have stopped focusing their strategies on the product and focused on how to improve engagement in their target public. In more concrete cases, as in the world, the planning and design of web pages, the creation of high quality content and how to transmit this information have been of great relevance. As we are well aware, information technologies and digitalisation are advanced as a giant and many companies are exploring new opportunities to achieve their marketing strategies. Today we want to discuss the introduction of drones into digital marketing.
Advantages of drone to improve web engagement
The application of drone as a digital tool has been shown to offer an infinity of opportunities to generate engagement among consumers, to exceed users expectations and to be a good way to highlight competition. Of the potential applications that can be attributed to drones in the digital world, we highlight the possibility to complement and refine marketing strategies by creating and disseminating high quality content, opening up a world of opportunities that were unthinkable a few years ago: HD Photographs Videos 360º Real-time Transmissions New perspectives within the area of web design and programming, we wish to discuss the main benefits of using this new technologies: Creativity and innovation: A clear example are the web pages of many hotels and tourist apartments. What would you think if instead of showing you the outdated photos of the room you want to book they put you a 360º video of space, or a virtual tour of the facilities? Virality and live broadcast: Let’s put you have an event creation and organisation business. Imagine how much public you can get if you broadcast the event live through your website and number of potential consumers you can get your brand image to. They are two clear examples of businesses that can benefit from this tool, though if we go beyond them we have the possibility to apply them to all kinds of sectors such as restoration in rural and mass areas, the agriculture and livestock sector, the education, transport and car sector and a long and so on.
Legal content and applications
Despite the innumerable pros that this new tool offers us with respect to the creation of content dissemination, we have to discuss the legal applications that this entails. It’s no use applying a content strategy to your business without having a provider to give them to us. The legal regulations for drones are different in each country so it’s important to be well-informed before you blow up a video camera. For example, in Spain, according to regulations for drones for commercial purposes, several flight scenarios have been defined with their respective restrictions, we will not bore you with regulations and laws (for that we have the BOE), we will simply discuss the potential scenarios: urban zones Non-populated zones Control airspace zones Night flights from vehicles in motion Once we have the content we have to face data protection laws that cover the limitations regarding the filming of images or videos of detectable natural persons and are governed by the rules of the LOPD. For more information at the legal level we provide you with the Drones and Data Protection Guide provided by the AEDS. From CREACTIVITAT we offer you this impressive service in collaboration with our new partner, an Aeronautical Operator of RPAS / Professional Drones authorized by the State Aviation Security Agency (AESA), that offers filming and aerial photography services for web pages at a very tidy price.
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Oscar Calamita
Marketing Department