Amazon Advertising: An Advertising Strategy for E-commerce Businesses

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Amazon Advertising: An Advertising Strategy for E-commerce Businesses

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Creactivitat

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Amazon Advertising: An Advertising Strategy for E-commerce Businesses

Amazon has become the third leading advertising force in the U.S.. The commercial giant is gaining ground, contributing an added value with which neither Google nor Facebook can compete. User search trends belong to Google and its Facebook interests but consumer purchase habits are Amazon territory. A competitive advantage that has already been brought about by the conquest of 4.1% of the market for digital advertising (eMarket, 2018).

In commercial key, the inclusion of ads into the market place also provides a more for the user. The consumer sails Amazon for an interested product, a related announcement appears, clicking on this announcement, and ends up buying the published product. All this on the same page, following a linear process, with no risk of misdirection or loss from the client potential. That conduct means a relief for small and medium-sized enterprises, with a target amounting to more than 50% of sales from within the platform (Amazon, 2018). Amazon has been given the opportunity, as this useful offers companies with low online sales ratios. To promote this climate, in September 2018, she launched the online advertising platform Amazon Advertising. A joint advertising offer for advertisers, who already distribute their products organically to the market place but need to strengthen their positioning. Amazon’s information about its users’ commercial habits enables them to create fully segmented advertising campaigns, by key words or purchase interests, both at its own platform and at third party websites, with what this means for the visibility and conversion ratios of products that an SMEs promote at Amazon. Practical case: Dietetics products Dietetics products (Natural Universe) is a brand of Creactivitat. Since March 2013, this company has been selling food supplements through its own online shop. In January 2018, business officials requested a meeting with Creactivitat to reorient the company’s commercial strategy. Creactivitat offers them the opportunity to market their products through Amazon, creating a segmented campaign within the platform. In a year, Natural Universe manages to quench its monthly gross income.

Abel González Department of Marketing

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