La Causa Sonora

Project

BAM ACCIÓ CULTURA VIVA CULTURAL ASSOCIATION

Social media audit and consulting

Social media strategy

Community management

La Causa Sonora is an association made up of people and collectives linked to the cultural sector that promotes new ways of conceiving, managing, and programming cultural projects collectively. Its main activity is BAM Acció Cultura Viva, a music festival promoted by Barcelona City Council as part of La Mercè festivities and organized in a participatory, assembly-based, and open manner.

The project, developed within the Kit Digital program, focuses on social media strategy and management to strengthen the association’s digital presence and expand the reach of its initiatives. The work places particular emphasis on increasing the visibility of BAM Acció Cultura Viva’s concert program during La Mercè 2026, generating interest around the festival, and subsequently maintaining an active and consistent presence on Instagram.

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RESULTS

The social media strategy helps increase the visibility of La Causa Sonora’s cultural program, bring concerts and activities closer to new audiences, and strengthen the promotion of BAM Acció Cultura Viva. Consistent content on Instagram also helps keep the community active, communicate the project’s values, and consolidate an owned channel to give visibility to its initiatives and the participatory culture it represents.

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FAQ’s

Project-specific questions

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La Causa Sonora is an association linked to the cultural sector whose main activity is BAM Acció Cultura Viva. The goal was to strengthen its presence on social media and increase the reach of its music-related communication, especially around the concerts held during La Mercè 2026, while maintaining an active presence on Instagram afterwards.

We worked on the social media strategy and management within the Kit Digital program, with a particular focus on Instagram. The project included content planning, creation and publication of posts, message adaptation, and support for the promotion of BAM Acció Cultura Viva to increase the visibility of its concerts, artists, and scheduled activities.

The work carried out has helped strengthen the digital promotion of BAM Acció Cultura Viva and increase the visibility of its program during La Mercè. Consistent content also helps keep the Instagram profile active, communicate the association’s initiatives, and build a community interested in its cultural proposal.

Social media makes it possible to communicate a cultural program in an immediate, visual, and accessible way, while supporting every stage of an event before, during, and after it takes place. For this project, it is also a key channel for giving visibility to artists, generating interest around the concerts, and maintaining a connection with the community throughout the year.

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Yes. The content created forms part of La Causa Sonora’s and BAM Acció Cultura Viva’s real social media channels. From this project page, you can access their social profiles and see how the communication and promotion of their activities have been developed.

Yes. We adapt the strategy to the sector, objectives, audience, and type of activity of each project. For cultural initiatives, we can work both on the communication of specific events and on an ongoing strategy focused on keeping the community active and strengthening the organization’s digital presence.

The cost depends on the scope of the service, the number of social networks, posting frequency, content volume, and production requirements. It also varies depending on whether the project is linked to a specific event or involves ongoing management. After reviewing the project, we define a proposal tailored to its needs.

It depends on the objectives and the project timeline. For event communication, it is advisable to work far enough in advance to plan the different phases, prepare content, and gradually build visibility. For ongoing management, the strategy is reviewed and optimized according to channel performance and results.

Yes. This project was developed within the Kit Digital program through the social media management solution. The service can include strategy, planning, content creation, and profile management during the period established by the program.

Communication does not have to end when the event is over. Maintaining regular activity helps preserve the connection with the community, give continuity to the content, communicate new initiatives, and prepare future actions with an already active audience. In La Causa Sonora’s case, the work continues through the maintenance and ongoing management of its Instagram presence.