Trends of E-Commerce
The users and potential buyers have moved from a purchase methodology where to get information about the product they had to move to the establishment and depend on the employee for their advice, to have all information available and to be able to investigate and compare products and products that are not only from an establishment but from all products related to that product. Moreover, with technological innovation, this digital purchase process has been accelerating and a number of advances have been occurring in the market that facilitate both user purchase and real-time communication with customers. Those innovations related with an e-commerce are included in: The relationship between 5G and mobile marketing, the connecting facilities that this technology brings and the upward trend of buying through the mobile device represent the future of commercial actions. The implementation of increased and virtual reality coupled with the Big Data, these technologies favor the trend to customization of the product as demand recently by users, who have a great deal of information to compare between thousands of products with that customization as a key factor to highlight between competition. The Voice Commerce, the digitally traded giants already have voice-activated search services such as Alexa de Aamzon or Google Home. These technologies are currently currently not available to small businesses but with an increase in market providers and a decline in technological barriers this type of progress can become a major trend. Artificial Intelligence and Chatbots, as well as conventional means of communication with the client as they can be phone or e-mail, the implementation of real-time chat systems combined with artificial intelligence have allowed users to get all information at once, thus improving their experience with the purchase process. Payment methods and virtual coins, with the passing of the years the concern about being misled or scammed by online purchases has been greatly reduced as secure payment systems such as Apple Pay and Samsung Pay have been established, and the Wallets have been put into place with easy and secure conduct of this type of transaction with fingerprint and facial verification systems. On the other hand, virtual currencies have been pounding hard as they will be an advance that will open up many possibilities, for example Facebook reported that they are already working on a currency for Whatsapp users.
To sum up, the turnover that moves e-commerce grows year after year with spectacular figures, and we are talking about Amazon and Alibaba, the growth of small online stores has also increased.
Advantages of E-Commerce
Due to these new procurement trends and the increased turnover of new technologies, from Creactivitat we have put the main benefits and we have been encouraging you to step up and mount your own e-commerce: If you have already established your own business at a physical store, you are likely to be experiencing some difficulties with generating new customers, and that’s how consumers tend to research and compare products from their own devices across the Internet is leaving you out of the market. Instead of fighting this giant you should get into the online world and complement your offline business with digital marketing strategies. Today there are many platforms to create online stores that are available to anyone, as well as have no technical knowledge to manage the business. Since Creactivitat we have been helping to complement several physical businesses with the creation of online WordPress stores dedicated to e-commerce and the implementation of digital strategies to sell their products online. The costs of creating and maintaining an e-commerce cannot be compared with the costs of a physical establishment. That saving, however, can be invested in digital strategies to compete and place itself in the market best suited to your business and thus gain more profitability in less time. A second advantage in creating an e-commerce is total and without geographical constraints. You will be able to sell your 24h products a day and to nearly every country of the world, with a good digital marketing strategy your product will be able to reach anyone and you will be able to study users’ behaviour to set up your niche market to which you wish to target. Finally, with advanced technologies, a range of digital strategies and online marketing tools have been developed available for managing communication with the client. At Creactivitat we analyse each project to identify their own needs and develop custom strategies related to a variety of specific services such as web positioning, online advertising and SEM strategies, e-mail marketing and newsletters, social networking content strategies, brand image management services such as Linkbuilding and online reputation, among others.
Conclusion
To have a properly run e-commerce allows you to get all sorts of information about your public in real time as who’s after you, how they do and how they get at you. In addition to information about users, it allows you to develop new strategies as you will know that product type is most demand depending on the location of customers, their tastes and preferences, and even the days and hours with more traffic to the web. With the management of all this information and with reference to the latest online purchase trends, you will be able to offer your custom products exactly to those applying and at the right time.