The design isn’t just shape and color. Since CREACTIVITAT, as an agency member of the CATALUNYA DIY CLASTER, we have always been interested in systemic web design as a catalyst for Barcelona’s innovation processes. We professionals who work with design have the capacity to provide cross-cutting solutions and adapt them to the current context to face challenges for the future: sustainability, equality and social inclusion. Last April, with its support from the Spanish Network of Design Partnerships, the COVENANT FOR DIDIDIUM was established to enhance the economic, social and environmental transformation of our society through the systemic use of Design. The initiative aims to be a strategic tool for innovation and competitiveness of businesses amidst this economic, social and health crisis as we are living through. As a Barcelona’s web, graphic and technological design company, CREACTIVITAT has been committed to the pact as an entity and thus supports its three strategic objectives: To enhance the impact of Design as a tool for innovation and competitiveness in the economic, training, public sector and society at large. To strongly articulate the collaboration of the creative sectors and the corporate fabric, so that it incorporates the Design as a strategic vector of its innovative activity. To create an organizational structure that emerges from its own ecosystem, to lead and advise all administrations that can develop concrete policies to promote design. The objectives will be structured into five areas of today’s production ecosystem: enterprise, public sector, education, social and microand SMEs in the Design sector. The “No Law Proponency for the Development of a National Design Strategy” was submitted as far back as 2018 with a consensus from all political groups but currently remains outstanding. With this new initiative, the entities that have been committed we wish to highlight the tangible value of Design within the new intangible economy. The concept of an intangible economy was changing the economic patterns of Governments, building on those intangible assets and thus opposition to the idea of an economy based only on tangible goods. The explosion of the digital society has been accelerating consideration of the intangibility of resources: ideas and knowledge about activities, skills, knowledge-how and expertise accumulated, patents, brands, development and knowledge methodology, databases, technologies to improve processes and, otherwise, design. How does IBEX35 value knowledge? Should we be able to put up a credit with a good design? How much are the ideas worth? Questions that at this stage should have clear answers from policies and administrative managers. The entire CREACTIVITAT team aims at hybridizing between design and technology and after many years of experience, they are definitely our perfect partner. That’s why we launch initiatives such as that of ZINK.CAT, to create a methodology that will allow designers and marketing managers to integrate technologies natively throughout the creation process. We will continue to design until the Design is recognized as what it is: the best principle of any story.
Eduard Vandellòs
CEO