{"id":6869,"date":"2018-06-08T11:57:51","date_gmt":"2018-06-08T09:57:51","guid":{"rendered":"https:\/\/www.creactivitat.com\/workshop-del-marketing-2-0-al-digital-business\/"},"modified":"2021-10-06T13:05:08","modified_gmt":"2021-10-06T11:05:08","slug":"workshop-del-marketing-2-0-al-digital-business","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/en\/workshop-del-marketing-2-0-al-digital-business\/","title":{"rendered":"Workshop: del Marketing 2.0 al Digital Business"},"content":{"rendered":"<p>&#8220;<em>La evoluci\u00f3n hacia el <strong>Digital Business<\/strong> resulta un cambio de modelo esencial para las empresas offline m\u00e1s tradicionales. Eludir esta mutabilidad puede desencadenar en el hundimiento de muchos de estos negocios en los pr\u00f3ximos 5 o 6 a\u00f1os<\/em>&#8220;. De esta forma ha concluido <a href=\"https:\/\/www.linkedin.com\/in\/eduardvandellos\/\"><strong>Eduard Vandell\u00f2s<\/strong><\/a> una jornada matinal, en la que doce participantes han reflexionado sobre el dise\u00f1o de estrategias <em>off\/online<\/em>. Un <em>workshop<\/em> organizado por <strong><em>Creactivitat<\/em><\/strong>, dentro del contexto de la <a href=\"https:\/\/www.barcelonadesignweek.com\/es\/\"><strong><em>Barcelona Design Week<\/em><\/strong><\/a>.<\/p>\n<p>El evento ha dado comienzo con una <strong><em>MasterClass<\/em><\/strong> introductoria. En ella, Eduard Vandell\u00f2s ha establecido las bases diferenciadoras entre el tradicional <strong>Marketing 2.0<\/strong>, y el actual modelo al que se est\u00e1n dirigiendo las empresas m\u00e1s disruptivas, el <em>Digital Business<\/em>. Un cambio de paradigma motivado por la transformaci\u00f3n en el comportamiento de los usuarios: &#8220;<em>En la actualidad los usuarios buscan combinar experiencias off\/online para adquirir un mismo producto o servicio&#8221;. En este contexto, &#8220;la tecnolog\u00eda debe ser el hilo conductor, para transformar esas experiencias en conversiones para la empresa<\/em>&#8220;.<\/p>\n<p>A continuaci\u00f3n se han presentado dos empresas que se encuentran en pleno proceso de transformaci\u00f3n. <a href=\"https:\/\/balartnuvies.com\/\"><em><strong>Balart Wedding Center<\/strong><\/em><\/a>, es un <em>retailer<\/em> que a trav\u00e9s de estrategias <em>online<\/em> busca convertir clientes en su tienda f\u00edsica tradicional. Desde el lado opuesto ha comparecido <a href=\"http:\/\/www.rocknrock.com\/\"><em><strong>Rock&amp;Rock<\/strong><\/em><\/a>. Una productora que pretende potenciar su cartera de clientes <em>offline<\/em> a trav\u00e9s de una nueva estrategia digital. Tras su exposici\u00f3n, ambos casos se han convertido en sujetos de discusi\u00f3n a trav\u00e9s de dos <em><strong>design thinking<\/strong><\/em>. Separados en dos grupos de seis, cada participante ha aportado nuevas estrategias para optimizar el actual modelo de negocio de la empresa.<\/p>\n\n<p>Una vez puestos en com\u00fan los juicios de valor de cada participante, se ha dado por concluida la jornada con una sesi\u00f3n de <strong><em>networking<\/em><\/strong> animada con un brunch patrocinado por <a href=\"https:\/\/www.cervezasalhambra.es\/\"><strong><em>Cervezas Alhambra<\/em><\/strong><\/a>.<\/p>\n<p>Debido a la alta demanda, a partir de septiembre, <em>Creactivitat<\/em> continuar\u00e1 con esta serie de <em>workshops<\/em> relacionados con el concepto de <strong>Transformaci\u00f3n Digital<\/strong>. \u00a1Sigue pendiente de nuestras redes!<\/p>\n<p>&nbsp;<\/p>\n<p><em><a href=\"https:\/\/www.linkedin.com\/in\/abelgonzalezlozano\/\" target=\"_blank\" rel=\"noopener noreferrer\">Abel Gonz\u00e1lez<\/a> y <a href=\"https:\/\/www.linkedin.com\/in\/eduardvandellos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Eduard Vandell\u00f2s<\/a><\/em><\/p>\n<p><em>Departamento de Marketing y Direcci\u00f3n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;La evoluci\u00f3n hacia el Digital Business resulta un cambio de modelo esencial para las empresas offline m\u00e1s tradicionales. Eludir esta mutabilidad puede desencadenar en el hundimiento de muchos de estos negocios en los pr\u00f3ximos 5 o 6 a\u00f1os&#8220;. De esta forma ha concluido Eduard Vandell\u00f2s una jornada matinal, en la que doce participantes han reflexionado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-6869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Workshop: del Marketing 2.0 al Digital Business &#8226; CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"Workshop: del Marketing 2.0 al Digital Business\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop: del Marketing 2.0 al Digital Business\" \/>\n<meta property=\"og:description\" content=\"Workshop: del Marketing 2.0 al Digital Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creactivitat.com\/en\/workshop-del-marketing-2-0-al-digital-business\/\" \/>\n<meta property=\"og:site_name\" content=\"CREACTIVITAT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creactivitat.webs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-08T09:57:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T11:05:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/06\/barcelona_design_week_2018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1131\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_creac\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:site\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_creac\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Workshop: del Marketing 2.0 al Digital Business &#8226; 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