{"id":4322,"date":"2019-12-20T13:11:09","date_gmt":"2019-12-20T11:11:09","guid":{"rendered":"https:\/\/www.creactivitat.com\/experiencias-digitales-tus-expectativas-son-liquidas\/"},"modified":"2021-12-07T14:24:37","modified_gmt":"2021-12-07T12:24:37","slug":"experiencias-digitales-tus-expectativas-son-liquidas","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/en\/experiencias-digitales-tus-expectativas-son-liquidas\/","title":{"rendered":"Experiencias digitales: \u00bftus expectativas son l\u00edquidas?"},"content":{"rendered":"<p>La transici\u00f3n de una era \u201cs\u00f3lida\u201d a una \u201cl\u00edquida\u201d, como explica el soci\u00f3logo Zygmun Bauman, implica un cambio en la sociedad donde los valores y las relaciones <strong>fluyen<\/strong> y se <strong>adaptan<\/strong> y por la que la ruptura con las instituciones ha ha conllevado que todo sea ef\u00edmero y cambiante; las relaciones, el entorno y los valores.<\/p>\n<p>Este nuevo esquema de valores se traduce en un mundo cada vez m\u00e1s vol\u00e1til, incierto, complejo y ambiguo (VUCA) que ha dado lugar a la invenci\u00f3n de nuevas <strong>tecnolog\u00edas disruptivas<\/strong>.<\/p>\n<p>Nos encontramos en una era digital y tecnol\u00f3gica que tambi\u00e9n podemos calificar como l\u00edquida, donde la velocidad a la que aparecen nuevas tecnolog\u00edas es abrumadora y el \u00e9xito de las empresas depende su versatilidad a estos nuevos modelos.<\/p>\n<p>El cambio en la concepci\u00f3n de la felicidad ha dado lugar a una <strong>cultura de experiencias<\/strong>, donde los sentimientos y percepciones de las vivencias de los consumidores es lo que prevalece y, por tanto, lo que conforma las expectativas que tendr\u00e1 el consumidor en su siguiente acto de consumo.<\/p>\n<p>De este modo, cada experiencia destacada se convierte en el nuevo est\u00e1ndar, independientemente del sector al que nos dirijamos, pues las empresas compiten para fijar estos est\u00e1ndares, lo que representa un aumento de la amenaza de nuevos competidores en estos t\u00e9rminos.<\/p>\n<p>El uso de las nuevas tecnolog\u00edas es lo que ha permitido esta intensificaci\u00f3n de la competencia a nivel de experiencia entre las empresas. Si ahora el usuario puede ver un cap\u00edtulo de Netflix de la forma, en el lugar y en el momento que quiera, no esperar\u00e1 lo mismo de la televisi\u00f3n digital?<\/p>\n<p style=\"text-align: center;\"><iframe data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/ystdF6jN7hc?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>El reto para las empresas consiste en ajustar su oferta a las experiencias que demandan sus clientes y que ofrecen sus competidores pues una experiencia de usuario puede representar el detonante de la decisi\u00f3n de compra y su <strong>lealtad a la marca<\/strong>.<\/p>\n<p>La <strong>modernidad l\u00edquida<\/strong> hace imprescindible la adaptaci\u00f3n a las nuevas pautas de consumo, donde lo indispensable ya no es crear productos que gusten sino experiencias que recuerden.<\/p>\n<p>\u201cLas modas nacen para pasarse de moda\u201d Coco Chanel<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jael-escuin-gonz%C3%A1lez-a35961144\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Jael Escu\u00edn<\/em><\/a><\/p>\n<p><em>Departamento de Marketing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transici\u00f3n de una era \u201cs\u00f3lida\u201d a una \u201cl\u00edquida\u201d, como explica el soci\u00f3logo Zygmun Bauman, implica un cambio en la sociedad donde los valores y las relaciones fluyen y se adaptan y por la que la ruptura con las instituciones ha ha conllevado que todo sea ef\u00edmero y cambiante; las relaciones, el entorno y los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3169,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-4322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Experiencias digitales: \u00bftus expectativas son l\u00edquidas? 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