{"id":4316,"date":"2019-12-20T13:05:08","date_gmt":"2019-12-20T11:05:08","guid":{"rendered":"https:\/\/www.creactivitat.com\/mobile-first-index\/"},"modified":"2021-10-06T13:06:25","modified_gmt":"2021-10-06T11:06:25","slug":"mobile-first-index","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/en\/mobile-first-index\/","title":{"rendered":"MOBILE FIRST INDEX"},"content":{"rendered":"

\u00bfQu\u00e9 es y c\u00f3mo afecta en la web?<\/h3>\n

Para que una web salga en un buscador como Google, este tiene que \u201cindexar\u201d la p\u00e1gina; es decir, los robots de Google tienen que llegar a la p\u00e1gina web y a\u00f1adirla a una lista de p\u00e1ginas rastreadas.<\/p>\n

Recientemente Google ha cambiado la forma de indexar las p\u00e1ginas; el nuevo m\u00e9todo utilizado se llama \u201cMobile First Index\u201d, es decir \u201cdispositivos m\u00f3viles primeros\u201d, la explicaci\u00f3n que da el mismo Google es la siguiente:<\/p>\n

\u201cAntes, la indexaci\u00f3n se realizaba principalmente con la versi\u00f3n para computadoras escritorio del contenido de una p\u00e1gina, en la que se evaluaba la relevancia de la p\u00e1gina en relaci\u00f3n con la b\u00fasqueda del usuario. A partir de ahora, como la mayor\u00eda de los usuarios acceden a Google a trav\u00e9s de dispositivos m\u00f3viles, la indexaci\u00f3n usar\u00e1 principalmente la versi\u00f3n para dispositivos m\u00f3viles del contenido de las p\u00e1ginas.\u201d<\/em><\/p><\/blockquote>\n

\u00bfQu\u00e9 implicaciones tiene el MFI en una web?<\/h3>\n

Un dise\u00f1o web pensado para el Mobile First Index, ser\u00e1 un dise\u00f1o pensado primero para la versi\u00f3n m\u00f3vil, buscando la m\u00e1xima usabilidad del usuario, y despu\u00e9s, se adaptar\u00eda a la versi\u00f3n de escritorio.<\/p>\n

Si una web funciona perfectamente en la versi\u00f3n de escritorio de un ordenador pero no est\u00e1 optimizada para otros dispositivos como un Smartphone o Tablet, esta web tendr\u00e1 muchos problemas para posicionarse en Google<\/a>.<\/p>\n

Puntos importantes para una web Mobile First Index<\/h3>\n
    \n
  1. Tiempo de carga: Cuando un usuario navega por m\u00f3vil necesita rapidez; un 53% de los usuarios abandonan la web si esta tarda m\u00e1s de 3 segundos en cargar.<\/li>\n
  2. Experiencia de usuario (UX): que los usuarios encuentren f\u00e1cilmente la informaci\u00f3n que buscan teniendo en cuenta el uso del dedo y la pantalla peque\u00f1a (men\u00fas, iconos, letras, botones, etc)<\/li>\n
  3. Contenido: el contenido de la versi\u00f3n m\u00f3vil y la versi\u00f3n web tiene que ser pr\u00e1cticamente igual.<\/li>\n
  4. Ventanas emergentes: Google penaliza los pop-ups que entorpecen la experiencia del usuario.<\/li>\n
  5. Comprobaci\u00f3n: Hay diferentes p\u00e1ginas que permiten medir la optimizaci\u00f3n de la p\u00e1gina para m\u00f3viles y corregir errores, por ejemplo la de Test Mobile Friendly<\/a><\/li>\n<\/ol>\n

    Cabe tener en cuenta que la indexaci\u00f3n de escritorio no desaparecer\u00e1, simplemente pasar\u00e1 en un segundo plano, como ya est\u00e1 pasando con los ordenadores en la vida real.<\/p>\n

     <\/p>\n

    \u00c8lia Vives<\/em><\/a><\/p>\n

    Departamento de Marketing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfQu\u00e9 es y c\u00f3mo afecta en la web? Para que una web salga en un buscador como Google, este tiene que \u201cindexar\u201d la p\u00e1gina; es decir, los robots de Google tienen que llegar a la p\u00e1gina web y a\u00f1adirla a una lista de p\u00e1ginas rastreadas. Recientemente Google ha cambiado la forma de indexar las p\u00e1ginas; […]<\/p>\n","protected":false},"author":1,"featured_media":3160,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-4316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"acf":[],"yoast_head":"\nMOBILE FIRST INDEX • CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"MOBILE FIRST INDEX\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOBILE FIRST INDEX\" \/>\n<meta property=\"og:description\" content=\"MOBILE FIRST INDEX\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creactivitat.com\/en\/mobile-first-index\/\" \/>\n<meta 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