{"id":4285,"date":"2019-12-20T11:22:26","date_gmt":"2019-12-20T09:22:26","guid":{"rendered":"https:\/\/www.creactivitat.com\/apis-en-contexto-marketing\/"},"modified":"2021-10-06T13:11:20","modified_gmt":"2021-10-06T11:11:20","slug":"apis-en-contexto-marketing","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/en\/apis-en-contexto-marketing\/","title":{"rendered":"APIs en contexto marketing"},"content":{"rendered":"<p align=\"justify\">La <i><b>API<\/b><\/i>, o <b>Interfaz de Programaci\u00f3n de Aplicaciones<\/b>, es un sistema de comunicaci\u00f3n que permite ejecutar funcionalidades de ciertos <i><b>softwares<\/b><\/i>, en otros sitios web externos. Una estructura en red que facilita el traspaso de informaci\u00f3n entre servidor y cliente, a trav\u00e9s de una pasarela privada protegida por un sistema de autenticaci\u00f3n de credenciales.\u00a0Este m\u00e9todo, desarrollado a partir de un est\u00e1ndar de codificaci\u00f3n denominado <i><b>JSON<\/b><\/i>, es posible gracias a lenguajes como Javascript, PHP o React, entre otros.<\/p>\n<p align=\"justify\">En jerga marketiniana es lo que se denominar\u00eda, un <b>integrador de aplicaciones<\/b>. Una herramienta que a la pr\u00e1ctica, permite al usuario interactuar con varios aplicativos distintos sin marcharse de una misma p\u00e1gina web. Rutinas corrientes como comentar, compartir y programar publicaciones en <a href=\"https:\/\/moneobrock.com\/es\/news\" target=\"_blank\" rel=\"noopener noreferrer\"><b>redes sociales<\/b><\/a>; son hoy por hoy funciones f\u00e1cilmente ejecutables desde cualquier sitio web. Aunque no son las \u00fanicas. La navegaci\u00f3n a partir de <a href=\"https:\/\/www.inputresearch.com\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>mapas de geolocalizaci\u00f3n<\/b><\/a>, hacer la lista de la compra desde\u00a0<a href=\"https:\/\/www.taulaicuina.com\/shop\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><b>market places<\/b><\/i><\/a>, o realizar compras a trav\u00e9s de <b>pasarelas de pagos <\/b><i><b>online<\/b><\/i>, son solo algunos ejemplos de las posibilidades que pueden llegar a ofrecer estas APIs.<\/p>\n<p align=\"justify\">Se trata en definitiva de enriquecer la <b>experiencia de los usuarios<\/b> desde el mismo sitio web. A mayor n\u00famero de aplicaciones integradas, m\u00e1s posibilidades de interacci\u00f3n tendr\u00e1 el usuario en esa p\u00e1gina, con lo que ello conlleva a nivel de <b>anal\u00edtica <\/b><b>web<\/b>. A cualquier responsable se le har\u00eda la boca agua pensando en cu\u00e1nto pueden llegar a aumentar los <i><b>KPIs<\/b><\/i> de su sitio, gracias a la programaci\u00f3n de este tipo de sistema. El tiempo de permanencia de los usuarios, el n\u00famero de p\u00e1ginas vistas, e incluso los porcentajes de retenci\u00f3n de usuarios se ver\u00edan claramente beneficiados.<\/p>\n<p align=\"justify\">Adem\u00e1s de los <b>beneficios intangibles<\/b> relacionados con el comportamiento de los usuarios, las APIs tambi\u00e9n pueden influir sobre los <b>beneficios tangibles<\/b> o monetarios de un sitio web. La implementaci\u00f3n de anuncios filtrados de acuerdo a los intereses de los usuarios, pueden programarse de igual forma a trav\u00e9s de una API. Y es aqu\u00ed d\u00f3nde todo toma sentido, teniendo en cuenta que a mayores beneficios intangibles, m\u00e1s beneficios econ\u00f3micos o de ventas lograr\u00e1 obtener un sitio web.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/abelgonzalezlozano\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Abel Gonz\u00e1lez<\/em><\/a>\u00a0y <a href=\"https:\/\/www.linkedin.com\/in\/jorge-garcia-65926278\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jorge Garc\u00eda<\/a><\/p>\n<p><em>Departamento de Marketing y Departamento T\u00e9cnico<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La API, o Interfaz de Programaci\u00f3n de Aplicaciones, es un sistema de comunicaci\u00f3n que permite ejecutar funcionalidades de ciertos softwares, en otros sitios web externos. Una estructura en red que facilita el traspaso de informaci\u00f3n entre servidor y cliente, a trav\u00e9s de una pasarela privada protegida por un sistema de autenticaci\u00f3n de credenciales.\u00a0Este m\u00e9todo, desarrollado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1339,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[28,26],"tags":[],"class_list":["post-4285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","category-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>APIs en contexto marketing &#8226; CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"APIs en contexto marketing\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APIs en contexto marketing\" \/>\n<meta property=\"og:description\" content=\"APIs en contexto marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creactivitat.com\/en\/apis-en-contexto-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"CREACTIVITAT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creactivitat.webs\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-20T09:22:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T11:11:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2019\/01\/apis-para-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1131\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_creac\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:site\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_creac\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"APIs en contexto marketing &#8226; 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