{"id":4279,"date":"2019-12-20T11:16:54","date_gmt":"2019-12-20T09:16:54","guid":{"rendered":"https:\/\/www.creactivitat.com\/chatbots-atencion-instantanea-para-el-usuario\/"},"modified":"2026-08-18T00:28:21","modified_gmt":"2026-08-17T22:28:21","slug":"chatbots-como-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/en\/chatbots-como-estrategia-de-marketing\/","title":{"rendered":"Chatbots: Instant Customer Support"},"content":{"rendered":"<blockquote data-start=\"308\" data-end=\"698\">\n<blockquote data-start=\"308\" data-end=\"698\">\n<p class=\"PDq2pG_selectionAnchorContainer\" style=\"text-align: center;\" data-start=\"310\" data-end=\"698\">The consolidation of mobile technologies has resulted in the strengthening of <strong data-start=\"388\" data-end=\"414\">instant communications<\/strong>. We move from connecting through devices and \/ or with preset people at a regular place to talking with others <strong data-start=\"526\" data-end=\"551\">at any time and place<\/strong> within our particular daily routine. That&#8217;s what we call <strong data-start=\"609\" data-end=\"629\">Instant Messages<\/strong>, established today at the level of marketing through the <em data-start=\"687\" data-end=\"697\">chatbots<\/em>.<\/p>\n<\/blockquote>\n<\/blockquote>\n<p data-start=\"700\" data-end=\"1212\">That type of system has been instrumental in disrupting users&#8217; behaviour and seeking an <strong data-start=\"788\" data-end=\"826\">immediate response and performance<\/strong>. Staying up and waiting goes beyond our daily expectations. Circumstances that are completely transforming <strong data-start=\"934\" data-end=\"972\">traditional customer care services<\/strong>. We are passing from tidious tails at physical establishments, or eternally phone calls with <em data-start=\"1066\" data-end=\"1077\">robocalls<\/em>, to chat immediately through <em data-start=\"1107\" data-end=\"1117\">chatbots<\/em>, at the <strong data-start=\"1126\" data-end=\"1145\">corporate pages<\/strong> or <strong data-start=\"1149\" data-end=\"1168\">social profiles<\/strong> of leading products and services companies.<\/p>\n<p data-start=\"1214\" data-end=\"1609\">The <em data-start=\"1218\" data-end=\"1228\">chatbots<\/em> are instant messaging systems that usually run from automation of messages by <strong data-start=\"1307\" data-end=\"1334\">artificial intelligence<\/strong>. First, through specific questions, the system collects information about the user&#8217;s interest to contact with the company. Second, by identifying key words within users messages, it moves preset responses. The <em data-start=\"1545\" data-end=\"1563\">machine Learning<\/em> takes an important role within these systems.<\/p>\n<p data-start=\"1611\" data-end=\"2079\">Artificial intelligence works from data. A <em data-start=\"1654\" data-end=\"1666\">big figure<\/em> from time, from the experience that these <em data-start=\"1709\" data-end=\"1719\">chatbots<\/em> have been able to accumulate. What we are trying to do is to create an <strong data-start=\"1791\" data-end=\"1812\">autonomous system<\/strong> that offers solutions more effectively than those that could be offered by our own care providers. That does not restrict, however, that at a given time the system itself offers users an opportunity to move their consultation to a real person, in more complex cases.<\/p>\n<p data-start=\"2081\" data-end=\"2481\">The information that these <em data-start=\"2108\" data-end=\"2118\">chatbots<\/em> can get from them is equally useful to conduct <strong data-start=\"2166\" data-end=\"2191\">commercial strategies<\/strong> within their integrated platforms. That&#8217;s how it&#8217;s the system itself that&#8217;s charged with sending custom experiences to every potential client through notifications. A proactive tactic, aligned with the commercial and brand strategy that the company itself has established on each platform.<\/p>\n<p data-start=\"2483\" data-end=\"2887\">The <em data-start=\"2487\" data-end=\"2497\">chatbots<\/em> are based on <em data-start=\"2511\" data-end=\"2521\">big data<\/em>, to achieve a reduction of costs with high number of jobs. A system that also offers them the opportunity to attack potential customers through commercial strategies based on their past experiences. The longer you stay at a <em data-start=\"2746\" data-end=\"2755\">chatbot<\/em>, more knowledge will have the system of user&#8217;s needs with the possibilities that this presupposes at the strategic and sales level.<\/p>\n<p data-start=\"2889\" data-end=\"2904\"><a href=\"https:\/\/www.linkedin.com\/in\/abelgonzalezlozano\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Abel Gonz\u00e1lez<\/em><\/a><\/p>\n<p data-start=\"2906\" data-end=\"2969\" data-is-last-node=\"\" data-is-only-node=\"\"><em data-start=\"2906\" data-end=\"2931\">Department of Marketing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The consolidation of mobile technologies has resulted in the strengthening of instant communications. We move from connecting through devices and \/ or with preset people at a regular place to talking with others at any time and place within our particular daily routine. That&#8217;s what we call Instant Messages, established today at the level of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[28,26],"tags":[],"class_list":["post-4279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-web-design"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chatbots: Instant Customer Support &#8226; CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"Chatbots: Instant Customer Support\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chatbots: Instant Customer Support &#8226; 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