{"id":745,"date":"2019-02-04T09:00:13","date_gmt":"2019-02-04T07:00:13","guid":{"rendered":"https:\/\/www.creactivitat.cat\/?p=745"},"modified":"2026-07-17T21:09:24","modified_gmt":"2026-07-17T19:09:24","slug":"amazon-advertising-estrategia-publicitaria-per-a-ecommerces","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/ca\/amazon-advertising-estrategia-publicitaria-per-a-ecommerces\/","title":{"rendered":"Amazon Advertising, estrat\u00e8gia publicit\u00e0ria per a ecommerces"},"content":{"rendered":"<h1 style=\"text-align: center;\">Amazon <span style=\"color: #ff0000;\">Advertising<\/span>, estrat\u00e8gia publicit\u00e0ria per a ecommerces<\/h1>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><strong>Amazon<\/strong><\/em> s&#8217;ha convertit en la tercera for\u00e7a publicit\u00e0ria als Estats Units. El gegant comercial est\u00e0 guanyant terreny, aportant un valor afegit amb el qual ni <strong><em>Google<\/em><\/strong> ni <strong><em>Facebook<\/em><\/strong> poden competir. Les tend\u00e8ncies de cerca dels usuaris pertanyen a <em>Google<\/em>, els seus interessos a <em>Facebook<\/em>; per\u00f2 els <strong>h\u00e0bits de compra<\/strong> dels consumidors s\u00f3n territori <em>Amazon<\/em>. Un avantatge competitiu que li ha significat ja la conquesta del <strong>4,1% del mercat de la publicitat digital<\/strong>. (<em>eMarketer<\/em>, 2018).<\/p>\n<\/blockquote>\n<p>En clau comercial, la inclusi\u00f3 d&#8217;anuncis dins del <em>marketplace<\/em> aporta a m\u00e9s un plus per a l&#8217;usuari. El consumidor navega per <em>Amazon<\/em> a la recerca d&#8217;un producte del qual est\u00e0 interessat, li apareix un anunci relacionat, fa clic sobre aquest anunci, i acaba comprant el producte publicat. Tot aix\u00f2 a la mateixa p\u00e0gina, seguint un proc\u00e9s lineal, sense riscos de desorientaci\u00f3 o p\u00e8rdua per part del potencial client. Aquesta conducta suposa un alleujament per a<strong> petites i mitjanes empreses<\/strong>, target que aporta m\u00e9s del 50% de les vendes dutes a terme dins de la plataforma (<em>Amazon<\/em>, 2018).<\/p>\n<p><em>Amazon<\/em> ha percebut l&#8217;oportunitat, que aquesta utilitat brinda a empreses amb uns r\u00e0tios de vendes online baixos. Per a fomentar aquesta conjuntura, al setembre de 2018, va llan\u00e7ar la plataforma de publicitat online <em>Amazon Advertising<\/em>. Una oferta conjunta de publicitat per a anunciants, que ja distribueixen els seus productes de forma org\u00e0nica en el <em>marketplace<\/em>, per\u00f2 necessiten refor\u00e7ar el seu posicionament. La informaci\u00f3 que Amazon recapta sobre els h\u00e0bits comercials dels seus usuaris, li possibilita crear <strong>campanyes publicit\u00e0ries<\/strong> totalment <strong>segmentades<\/strong>, per <strong>paraules clau<\/strong> o <strong>interessos de compra<\/strong>, tant en la <strong>pr\u00f2pia plataforma<\/strong> com en <strong>llocs webs de tercers<\/strong>; amb el que aix\u00f2 suposa per a la <strong>visibilitat<\/strong> i els <strong>ratis de conversi\u00f3<\/strong> dels productes que una PIME promociona en <em>Amazon<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Cas pr\u00e0ctic: Productes Diet\u00e8tics<\/strong><\/p>\n<p><em><a href=\"https:\/\/www.productosdieteticos.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Productes diet\u00e8tics<\/a> (Univers Natural) \u00e9s una marca de Creactivitat. Des de mar\u00e7 de 2013, aquesta empresa comercialitza suplements alimentaris a trav\u00e9s de la seva pr\u00f2pia botiga online. Al gener de 2018, els responsables del negoci sol\u00b7liciten una reuni\u00f3 amb Creactivitat per a reorientar l&#8217;estrat\u00e8gia comercial de la companyia. Des de Creactivitat se&#8217;ls ofereix la possibilitat de comercialitzar els seus productes a trav\u00e9s de Amazon, creant una campanya segmentada dins de la plataforma. En un any, Univers Natural aconsegueix quintuplicar els seus ingressos bruts mensuals.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/abelgonzalezlozano\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Abel Gonz\u00e1lez<\/em><\/a><\/p>\n<p><em>Departament de M\u00e0rqueting<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Advertising, estrat\u00e8gia publicit\u00e0ria per a ecommerces &nbsp; Amazon s&#8217;ha convertit en la tercera for\u00e7a publicit\u00e0ria als Estats Units. El gegant comercial est\u00e0 guanyant terreny, aportant un valor afegit amb el qual ni Google ni Facebook poden competir. Les tend\u00e8ncies de cerca dels usuaris pertanyen a Google, els seus interessos a Facebook; per\u00f2 els h\u00e0bits [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ca"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Advertising - Publicitat per a E-Commerces &#8226; CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"Amazon Advertising, estrat\u00e8gia publicit\u00e0ria per a ecommerces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactivitat.com\/ca\/amazon-advertising-estrategia-publicitaria-per-a-ecommerces\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Advertising - Publicitat per a E-Commerces &#8226; 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