{"id":5144,"date":"2020-08-31T13:18:49","date_gmt":"2020-08-31T11:18:49","guid":{"rendered":"https:\/\/www.creactivitat.com\/?p=5144"},"modified":"2026-07-17T20:38:05","modified_gmt":"2026-07-17T18:38:05","slug":"digitalitzacio-i-tendencies-de-consum-post-covid-19","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/ca\/digitalitzacio-i-tendencies-de-consum-post-covid-19\/","title":{"rendered":"Digitalitzaci\u00f3 i tend\u00e8ncies de consum post Covid-19"},"content":{"rendered":"<h2 id=\"digitalizacio\"><strong>Digitalitzaci\u00f3 de les empreses<\/strong><\/h2>\n<p>Des de fa uns anys es parla de la <strong>transformaci\u00f3 digital<\/strong> de les empreses i de les noves oportunitats que aix\u00f2 suposa com les millores de comunicaci\u00f3 amb els clients, la <strong>immediatesa, la facilitat d&#8217;acc\u00e9s a la informaci\u00f3<\/strong> o la <strong>personalitzaci\u00f3 del producte<\/strong> entre altres.<\/p>\n<p>Per\u00f2 la veritat \u00e9s que moltes empreses no havien dimensionat la import\u00e0ncia d\u2019adaptar-se a aquests canvis que suposa l&#8217;era digital, o no havien tingut la necessitat d&#8217;invertir en la comunicaci\u00f3 i el m\u00e0rqueting digital fins que s&#8217;han vist obligades a triar entre tancar el negoci o buscar noves vies de venda a causa de la crisi sanit\u00e0ria del COVID-19.<\/p>\n<p>En el context actual, les empreses que ja venien invertint en noves tecnologies per a comercialitzar els seus productes, han decidit intensificar i focalitzar-se en aquesta inversi\u00f3; i la resta que no s&#8217;havien plantejat aquestes estrat\u00e8gies han hagut de reinventar-se per a poder sobreviure al mercat.<\/p>\n<p>A m\u00e9s a m\u00e9s, si abans de la pand\u00e8mia ja era important per a les empreses incorporar les noves tecnologies per a fer arribar els seus productes a una major quantitat de clients potencials, ara amb el confinament que hem viscut, ha cobrat import\u00e0ncia tamb\u00e9 adaptar els models de treball perqu\u00e8 els treballadors poguessin seguir tele-treballant i no interrompre l&#8217;activitat empresarial del negoci.<\/p>\n<p>En definitiva, aquesta crisi sanit\u00e0ria que estem experimentant a nivell global, ha originat una nova normalitat amb la qual hem d&#8217;aprendre a conviure, i ha suposat l&#8217;obligaci\u00f3 d&#8217;aprendre nous m\u00e8todes de treball, un augment de <strong>noves eines col\u00b7laboratives<\/strong> per a poder anticipar-se a les tend\u00e8ncies actuals de consum que estan sorgint en aquesta era post Covid-19.<\/p>\n<h2 id=\"tendencies\"><strong>Noves tend\u00e8ncies de consum<\/strong><\/h2>\n<p>Dins de les actuals tend\u00e8ncies destaca l&#8217;<strong>auge del teletreball<\/strong>, \u00e9s una realitat que la covid-19 s&#8217;ha convertit en el major propulsor de la innovaci\u00f3 i les noves tecnologies perqu\u00e8, si b\u00e9 el teletreball ha existit des dels anys 70 en la ind\u00fastria de la informaci\u00f3 a Calif\u00f2rnia, no \u00e9s fins a l&#8217;actualitat que passa de ser una opci\u00f3 a ser una necessitat. Aquesta <strong>descentralitzaci\u00f3 del treball<\/strong> suposa uns certs avantatges d\u2019una banda les empreses que deixen d&#8217;assumir costos operatius, com als treballadors que veuen el treball en remot com una oportunitat de conciliaci\u00f3 familiar.<\/p>\n<p>D&#8217;altra banda, les mesures sanit\u00e0ries com el confinament i el distanciament f\u00edsic han obligat a les empreses de reinventar-se per a sobreviure en el mercat, per tant una inversi\u00f3 important en tecnologia d&#8217;avantguarda. Aquest proc\u00e9s de transformaci\u00f3 digital de les empreses ve de la m\u00e0 amb <strong>l&#8217;augment d&#8217;\u00fas de l&#8217;e-commerce<\/strong> i l&#8217;oportunitat de fer arribar qualsevol tipus de producte als clients independentment de la seva disposici\u00f3 geogr\u00e0fica i la disponibilitat total que les botigues no poden proporcionar a causa dels seus horaris d&#8217;obertura i tancament.<\/p>\n<p>Des del punt de vista del consumidor, els seus h\u00e0bits de compra tamb\u00e9 s&#8217;han vist afectats per aspectes socials com la l reducci\u00f3 del contacte f\u00edsic per por al contagi, i les noves prefer\u00e8ncies per productes saludables i sostenibles. Aquesta nova forma de consum responsable suposa un augment de demanda dels comer\u00e7os locals i els productes tradicionals, i aquest tipus de negocis necessita invertir en <strong>nous m\u00e8todes de pagament<\/strong> contactless, opcions de <strong>repartiment a domicili<\/strong> en temps real i <strong>m\u00e8todes de comunicaci\u00f3<\/strong> \u00e0gils per a posar a l&#8217;abast dels consumidors tot tipus d&#8217;informaci\u00f3 dels productes.<\/p>\n<p>L&#8217;era post Covid-19 \u00e9s un altre factor que accelera l&#8217;anomenada \u201c<strong>quarta revoluci\u00f3<\/strong>\u201d en la qual factors com la <strong>proximitat<\/strong>, <strong>confian\u00e7a<\/strong>, i <strong>sostenibilitat<\/strong> seran determinants en aquest proc\u00e9s de transformaci\u00f3.<\/p>\n<p>En definitiva, les noves tend\u00e8ncies i h\u00e0bits de consum es van modificant amb l&#8217;aparici\u00f3 de noves necessitats, i l&#8217;avan\u00e7 i <strong>innovaci\u00f3 de la tecnologia<\/strong> \u00e9s el factor clau per a la superviv\u00e8ncia de les empreses i negocis en oferir l&#8217;oportunitat d&#8217;adaptar-se a l&#8217;entorn.<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #808080;\"><span lang=\"ca-ES\">Oscar Calamita<br \/>\n<\/span><span lang=\"ca-ES\">Departament de M\u00e0rqueting<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitalitzaci\u00f3 de les empreses Des de fa uns anys es parla de la transformaci\u00f3 digital de les empreses i de les noves oportunitats que aix\u00f2 suposa com les millores de comunicaci\u00f3 amb els clients, la immediatesa, la facilitat d&#8217;acc\u00e9s a la informaci\u00f3 o la personalitzaci\u00f3 del producte entre altres. Per\u00f2 la veritat \u00e9s que moltes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[27,1],"tags":[],"class_list":["post-5144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ca","category-tendencies"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitalitzaci\u00f3 i Tend\u00e8ncies de Consum post Covid-19 | CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"Import\u00e0ncia de la digitalitzaci\u00f3 de les empreses i la necessitat d&#039;adaptar-se a les noves tend\u00e8ncies de consum en l&#039;era post Covid-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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