{"id":4363,"date":"2019-12-20T15:06:17","date_gmt":"2019-12-20T13:06:17","guid":{"rendered":"https:\/\/www.creactivitat.com\/workshop-del-marqueting-2-0-al-digital-business\/"},"modified":"2021-09-14T17:28:54","modified_gmt":"2021-09-14T15:28:54","slug":"workshop-del-marqueting-2-0-al-digital-business","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/ca\/workshop-del-marqueting-2-0-al-digital-business\/","title":{"rendered":"Workshop: del M\u00e0rqueting 2.0 al Digital Business"},"content":{"rendered":"<p>&#8220;<em>L&#8217;evoluci\u00f3 cap al <strong>Digital\u00a0Business<\/strong>\u00a0resulta un canvi de model essencial per a les empreses offline m\u00e9s tradicionals. Eludir aquesta mutabilitat pot desencadenar en l&#8217;enfonsament de molts d&#8217;aquests negocis en els pr\u00f2xims 5 o 6 anys<\/em>&#8220;. D&#8217;aquesta forma ha concl\u00f2s <a href=\"https:\/\/www.linkedin.com\/in\/eduardvandellos\/\">Eduard Vandell\u00f2s<\/a> una jornada matinal, en la qual dotze participants han reflexionat sobre el disseny d&#8217;estrat\u00e8gies\u00a0off\/online. Un\u00a0<em>workshop<\/em>\u00a0organitzat per\u00a0<em><strong>Creactivitat<\/strong><\/em>, dins del context de la <a href=\"https:\/\/www.barcelonadesignweek.com\/es\/\">Barcelona\u00a0Design\u00a0Week<\/a>.<\/p>\n<p>L&#8217;esdeveniment ha donat principi amb una\u00a0<em><strong>MasterClass<\/strong><\/em>\u00a0introduct\u00f2ria. En ella, Eduard Vandell\u00f2s ha establert les bases diferenciadores entre el tradicional <strong>M\u00e0rqueting 2.0<\/strong>, i l&#8217;actual model al qual s&#8217;estan dirigint les empreses m\u00e9s\u00a0disruptivas, el <em>Digital\u00a0Business<\/em>. Un canvi de paradigma motivat per la transformaci\u00f3 en el comportament dels usuaris: &#8220;<em>En l&#8217;actualitat els usuaris busquen combinar experi\u00e8ncies\u00a0off\/online\u00a0per a adquirir un mateix producte o servei<\/em>&#8220;. En aquest context, &#8220;<em>la tecnologia ha de ser el fil conductor, per a transformar aquestes experi\u00e8ncies en conversions per a l&#8217;empresa<\/em>&#8220;.<\/p>\n<p>A continuaci\u00f3 s&#8217;han presentat dues empreses que es troben en ple proc\u00e9s de transformaci\u00f3.\u00a0<a href=\"https:\/\/balartnuvies.com\/\"><em><strong>Balart\u00a0Wedding\u00a0Center<\/strong><\/em><\/a>, \u00e9s un\u00a0<em>retailer<\/em>\u00a0que a trav\u00e9s d&#8217;estrat\u00e8gies <em>online<\/em> cerca convertir clients a la seva botiga f\u00edsica tradicional. Des del costat oposat ha comparegut <a href=\"http:\/\/www.rocknrock.com\/\"><em><strong>Rock&amp;Rock<\/strong><\/em><\/a>. Una productora que pret\u00e9n potenciar la seva cartera de clients <em>offline<\/em> a trav\u00e9s d&#8217;una nova estrat\u00e8gia digital. Despr\u00e9s de la seva exposici\u00f3, tots dos casos s&#8217;han convertit en subjectes de discussi\u00f3 a trav\u00e9s de dues\u00a0<em><strong>design\u00a0thinking<\/strong><\/em>. Separats en dos grups de sis, cada participant ha aportat noves estrat\u00e8gies per a optimitzar l&#8217;actual model de negoci de l&#8217;empresa.<\/p>\n\n<p>Una vegada posats en com\u00fa els judicis de valor de cada participant, s&#8217;ha donat per conclosa la jornada amb una sessi\u00f3 de\u00a0<strong><em>networking<\/em><\/strong>\u00a0animada amb un\u00a0brunch\u00a0patrocinat per <a href=\"https:\/\/www.cervezasalhambra.es\/\"><em><strong>Cerveses\u00a0Alhambra<\/strong><\/em><\/a>.<\/p>\n<p>Degut a l&#8217;alta demanda, a partir de setembre, <em>Creactivitat<\/em>\u00a0continuar\u00e0 amb aquesta s\u00e8rie de\u00a0<em>workshops<\/em>\u00a0relacionats amb el concepte de <strong>Transformaci\u00f3 Digital<\/strong>. Segueix pendent de les nostres xarxes!<\/p>\n<p>&nbsp;<\/p>\n<p><em><a href=\"https:\/\/www.linkedin.com\/in\/abelgonzalezlozano\/\" target=\"_blank\" rel=\"noopener noreferrer\">Abel Gonz\u00e1lez<\/a> y <a href=\"https:\/\/www.linkedin.com\/in\/eduardvandellos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Eduard Vandell\u00f2s<\/a><\/em><\/p>\n<p><em>Departament de M\u00e0rqueting i Direcci\u00f3<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;L&#8217;evoluci\u00f3 cap al Digital\u00a0Business\u00a0resulta un canvi de model essencial per a les empreses offline m\u00e9s tradicionals. Eludir aquesta mutabilitat pot desencadenar en l&#8217;enfonsament de molts d&#8217;aquests negocis en els pr\u00f2xims 5 o 6 anys&#8220;. D&#8217;aquesta forma ha concl\u00f2s Eduard Vandell\u00f2s una jornada matinal, en la qual dotze participants han reflexionat sobre el disseny d&#8217;estrat\u00e8gies\u00a0off\/online. Un\u00a0workshop\u00a0organitzat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Workshop: del M\u00e0rqueting 2.0 al Digital Business &#8226; CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"Workshop: del M\u00e0rqueting 2.0 al Digital Business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactivitat.com\/ca\/workshop-del-marqueting-2-0-al-digital-business\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop: del M\u00e0rqueting 2.0 al Digital Business\" \/>\n<meta property=\"og:description\" content=\"Workshop: del M\u00e0rqueting 2.0 al Digital Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creactivitat.com\/ca\/workshop-del-marqueting-2-0-al-digital-business\/\" \/>\n<meta property=\"og:site_name\" content=\"CREACTIVITAT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creactivitat.webs\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-20T13:06:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-14T15:28:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/06\/barcelona_design_week_2018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1131\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_creac\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:site\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_creac\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Workshop: del M\u00e0rqueting 2.0 al Digital Business &#8226; 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