{"id":4360,"date":"2019-12-20T15:03:16","date_gmt":"2019-12-20T13:03:16","guid":{"rendered":"https:\/\/www.creactivitat.com\/experiencies-digitals-les-teves-expectatives-son-liquides\/"},"modified":"2021-11-08T17:00:45","modified_gmt":"2021-11-08T15:00:45","slug":"experiencies-digitals-les-teves-expectatives-son-liquides","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/ca\/experiencies-digitals-les-teves-expectatives-son-liquides\/","title":{"rendered":"Experi\u00e8ncies digitals: les teves expectatives s\u00f3n l\u00edquides?"},"content":{"rendered":"<p>La transici\u00f3 d&#8217;una era \u201cs\u00f2lida\u201d a una \u201cl\u00edquida\u201d, com explica el soci\u00f2leg\u00a0Zygmun\u00a0Bauman, implica un canvi en la societat on els valors i les relacions <strong>flueixen<\/strong> i s&#8217;<strong>adapten<\/strong> i per la qual la ruptura amb les institucions ha ha comportat que tot sigui ef\u00edmer i canviant; les relacions, l&#8217;entorn i els valors.<\/p>\n<p>Aquest nou esquema de valors es tradueix en un m\u00f3n cada vegada m\u00e9s vol\u00e0til, incert, complex i ambigu (VUCA) que ha donat lloc a la invenci\u00f3 de noves <strong>tecnologies disruptives<\/strong>.<\/p>\n<p>Ens trobem en una era digital i tecnol\u00f2gica que tamb\u00e9 podem qualificar com a l\u00edquida, on la velocitat a la qual apareixen noves tecnologies \u00e9s aclaparadora i l&#8217;\u00e8xit de les empreses dep\u00e8n la seva versatilitat a aquests nous models.<\/p>\n<p>El canvi en la concepci\u00f3 de la felicitat ha donat lloc a una <strong>cultura d&#8217;experi\u00e8ncies<\/strong>, on els sentiments i percepcions de les viv\u00e8ncies dels consumidors \u00e9s el que preval i, per tant, la qual cosa conforma les expectatives que tindr\u00e0 el consumidor en el seu seg\u00fcent acte de consum.<\/p>\n<p>D&#8217;aquesta manera, cada experi\u00e8ncia destacada es converteix en el nou est\u00e0ndard, independentment del sector al qual ens dirigim, perqu\u00e8 les empreses competeixen per a fixar aquests est\u00e0ndards, la qual cosa representa un augment de l&#8217;amena\u00e7a de nous competidors en aquests termes.<\/p>\n<p>L&#8217;\u00fas de les noves tecnologies \u00e9s el que ha perm\u00e8s aquesta intensificaci\u00f3 de la compet\u00e8ncia a nivell d&#8217;experi\u00e8ncia entre les empreses. Si ara l&#8217;usuari pot veure un cap\u00edtol de Netflix de la forma, en el lloc i en el moment que vulgui, no esperar\u00e0 el mateix de la televisi\u00f3 digital?<\/p>\n<p style=\"text-align: center;\"><iframe data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/ystdF6jN7hc?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>El repte per a les empreses consisteix a ajustar la seva oferta a les experi\u00e8ncies que demanden els seus clients i que ofereixen els seus competidors perqu\u00e8 una experi\u00e8ncia d&#8217;usuari pot representar el detonant de la decisi\u00f3 de compra i la seva <strong>lleialtat a la marca<\/strong>.<\/p>\n<p>La <strong>modernitat l\u00edquida<\/strong> fa imprescindible l&#8217;adaptaci\u00f3 a les noves pautes de consum, on l&#8217;indispensable ja no \u00e9s crear productes que agradin sin\u00f3 experi\u00e8ncies que recordin.<\/p>\n<p>\u201cLes modes neixen per a passar-se de moda\u201d Coco\u00a0Chanel<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jael-escuin-gonz%C3%A1lez-a35961144\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Jael Escu\u00edn<\/em><\/a><\/p>\n<p><em>Departament de M\u00e0rqueting<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transici\u00f3 d&#8217;una era \u201cs\u00f2lida\u201d a una \u201cl\u00edquida\u201d, com explica el soci\u00f2leg\u00a0Zygmun\u00a0Bauman, implica un canvi en la societat on els valors i les relacions flueixen i s&#8217;adapten i per la qual la ruptura amb les institucions ha ha comportat que tot sigui ef\u00edmer i canviant; les relacions, l&#8217;entorn i els valors. Aquest nou esquema de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3168,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-4360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Experi\u00e8ncia Digital: Les teves expectatives s\u00f3n l\u00edquides? &#8226; CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"Experi\u00e8ncies digitals: les teves expectatives s\u00f3n l\u00edquides?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactivitat.com\/ca\/experiencies-digitals-les-teves-expectatives-son-liquides\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experi\u00e8ncies digitals: les teves expectatives s\u00f3n l\u00edquides?\" \/>\n<meta property=\"og:description\" content=\"Experi\u00e8ncies digitals: les teves expectatives s\u00f3n l\u00edquides?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creactivitat.com\/ca\/experiencies-digitals-les-teves-expectatives-son-liquides\/\" \/>\n<meta property=\"og:site_name\" content=\"CREACTIVITAT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creactivitat.webs\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-20T13:03:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-08T15:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/06\/experiencia_liquida_bauman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1131\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_creac\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:site\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_creac\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Experi\u00e8ncia Digital: Les teves expectatives s\u00f3n l\u00edquides? 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