{"id":4353,"date":"2019-12-20T14:56:02","date_gmt":"2019-12-20T12:56:02","guid":{"rendered":"https:\/\/www.creactivitat.com\/mobile-first-index\/"},"modified":"2026-07-17T22:08:04","modified_gmt":"2026-07-17T20:08:04","slug":"mobile-first-index","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/ca\/mobile-first-index\/","title":{"rendered":"MOBILE FIRST INDEX"},"content":{"rendered":"

Qu\u00e8 \u00e9s i com afecta a la web?<\/h3>\n

Per a que una web surti a un cercador com Google, aquest ha d’\u201cindexar\u201d la p\u00e0gina; \u00e9s a dir, els robots de Google han d’arribar a la p\u00e0gina web i afegir-la a una llista de p\u00e0gines rastrejades.<\/p>\n

Recentment Google ha canviat la manera d’indexar les p\u00e0gines; el nou m\u00e8tode utilitzat es diu \u201cMobile\u00a0First\u00a0Index\u201d, \u00e9s a dir \u201cdispositius m\u00f2bils primers\u201d, l’explicaci\u00f3 que d\u00f3na el mateix Google \u00e9s la seg\u00fcent:<\/p>\n

\u201cAbans, la indexaci\u00f3 es realitzava principalment amb la versi\u00f3 per a computadores escriptori del contingut d’una p\u00e0gina, en la qual s’avaluava la rellev\u00e0ncia de la p\u00e0gina en relaci\u00f3 amb la cerca de l’usuari. A partir d’ara, com la majoria dels usuaris accedeixen a Google a trav\u00e9s de dispositius m\u00f2bils, la indexaci\u00f3 usar\u00e0 principalment la versi\u00f3 per a dispositius m\u00f2bils del contingut de les p\u00e0gines.<\/em>\u201d<\/p>\n

Quines implicacions t\u00e9 el MFI a una web?<\/h3>\n

Un disseny web pensat per al\u00a0Mobile\u00a0First\u00a0Index, ser\u00e0 un disseny pensat primer per a la versi\u00f3 m\u00f2bil, buscant la m\u00e0xima usabilitat de l’usuari, i despr\u00e9s, s’adaptaria a la versi\u00f3 d’escriptori.<\/p>\n

Si una web funciona perfectament en la versi\u00f3 d’escriptori d’un ordinador per\u00f2 no est\u00e0 optimitzada per a altres dispositius com un Tel\u00e8fon intel\u00b7ligent o\u00a0Tablet, aquesta web tindr\u00e0 molts problemes per a posicionar-se en Google.<\/p>\n

Punts importants per a una web Mobile First Index<\/h3>\n
    \n
  1. Temps de c\u00e0rrega: Quan un usuari navega per m\u00f2bil necessita rapidesa; un 53% dels usuaris abandonen la web si aquesta triga m\u00e9s de 3 segons a carregar.<\/li>\n
  2. Experi\u00e8ncia d’usuari (UX): que els usuaris trobin f\u00e0cilment la informaci\u00f3 que busquen tenint en compte l’\u00fas del dit i la pantalla petita (men\u00fas, icones, lletres, botons, etc)<\/li>\n
  3. Contingut: el contingut de la versi\u00f3 m\u00f2bil i la versi\u00f3 web ha de ser pr\u00e0cticament igual.<\/li>\n
  4. Finestres emergents: Google penalitza els pop-ups que entorpeixen l’experi\u00e8ncia de l’usuari.<\/li>\n
  5. Comprovaci\u00f3: Hi ha diferents p\u00e0gines que permeten mesurar l’optimitzaci\u00f3 de la p\u00e0gina per a m\u00f2bils i corregir errors, per exemple la de Test\u00a0Mobile\u00a0Friendly<\/a>.<\/li>\n<\/ol>\n

    Cal tenir en compte que la indexaci\u00f3 d’escriptori no desapareixer\u00e0, simplement passar\u00e0 en un segon pla, com ja est\u00e0 passant amb els ordinadors en la vida real.<\/p>\n

     <\/p>\n

    \u00c8lia Vives<\/em><\/a><\/p>\n

    Departament de M\u00e0rqueting<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Qu\u00e8 \u00e9s i com afecta a la web? Per a que una web surti a un cercador com Google, aquest ha d’\u201cindexar\u201d la p\u00e0gina; \u00e9s a dir, els robots de Google han d’arribar a la p\u00e0gina web i afegir-la a una llista de p\u00e0gines rastrejades. Recentment Google ha canviat la manera d’indexar les p\u00e0gines; el […]<\/p>\n","protected":false},"author":1,"featured_media":3159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-web"],"acf":[],"mb":[],"yoast_head":"\nMOBILE FIRST INDEX • CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"MOBILE FIRST INDEX\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactivitat.com\/ca\/mobile-first-index\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOBILE FIRST INDEX • CREACTIVITAT\" \/>\n<meta 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