{"id":4343,"date":"2019-12-20T13:36:42","date_gmt":"2019-12-20T11:36:42","guid":{"rendered":"https:\/\/www.creactivitat.com\/el-lado-comercial-de-los-asistentes-de-voz\/"},"modified":"2021-09-14T17:28:17","modified_gmt":"2021-09-14T15:28:17","slug":"la-cara-comercial-dels-assistents-de-veu","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/","title":{"rendered":"La cara comercial dels assistents de veu"},"content":{"rendered":"<p>Els <strong>assistents de veu<\/strong> s&#8217;estan establint en les llars com par\u00e0sits. No importa que l&#8217;hoste es digui <em>Amazon Alexa<\/em>, <em>Mircrosoft Cortano<\/em> o <em>Google Assistant<\/em>, perqu\u00e8 sin\u00f3 un, ser\u00e0 un altre el que s&#8217;estableix aviat en el sal\u00f3 de casa. Reconeixen la <strong>veu<\/strong>, la <strong>localitzaci\u00f3<\/strong> i fins i tot el <strong>context<\/strong> en el qual cada usuari <strong>interactua<\/strong> amb aquests dispositius. A m\u00e9s tenen la capacitat d&#8217;<strong>emmagatzemar dades<\/strong>, per la qual cosa cada usuari rep respostes concorde a l&#8217;<strong>experi\u00e8ncia<\/strong> que tots dos hagin tingut al llarg de la seva conviv\u00e8ncia.<\/p>\n<p>S&#8217;obre un nou ventall d&#8217;oportunitats perqu\u00e8 <strong>empreses<\/strong> i <strong>anunciants<\/strong> s&#8217;aprofitin d&#8217;aquest <em><strong>big data<\/strong><\/em>, i ofereixin a cada usuari ofereixes de publicitat cada vegada m\u00e9s segmentades. Grans companyies a nivell global han provat i integrat ja aquestes noves eines en les seves estrat\u00e8gies comercials. Han vist en elles, una oportunitat per a millorar la comunicaci\u00f3 amb els seus clients. O cosa que \u00e9s el mateix, una ocasi\u00f3 immillorable per a mantenir \u00edntegrament el control de les experi\u00e8ncies de compra dels seus consumidors.<\/p>\n<p>Els assistents de veu dirigeixen al client cap al resultat de cerca que aquests aparells intel\u00b7ligents consideren &#8220;ideals\u201d per a ells. Eviten aix\u00ed, que els usuaris s&#8217;extravi\u00efn entre les interminables p\u00e0gines que se&#8217;ls presenten en teclejar manualment les seves cerques. Un altre benefici per a les empreses \u00e9s prevenir que un usuari es perdi en la navegaci\u00f3 d&#8217;un lloc web poc usable, i acabi per marxar-se a un altre de la compet\u00e8ncia. A <strong>ofertes<\/strong> m\u00e9s <strong>segmentades<\/strong> i <strong>guiades<\/strong>, major percentatge de <strong>conversi\u00f3<\/strong> per part dels usuaris.<\/p>\n<p><em><strong>Monoprix<\/strong><\/em>\u00a0ha creat una aplicaci\u00f3 de veu, connectada a la <strong>targeta de fidelitat<\/strong> dels seus clients. A trav\u00e9s d&#8217;aquesta <em>app<\/em>, els usuaris de la cadena minorista francesa poden elaborar la seva pr\u00f2pia llista de la compra per veu, i realitzar comandes personalitzades. Una altra marca francesa com\u00a0<em><strong>Sephora<\/strong><\/em>, ha creat una altra aplicaci\u00f3 de reconeixement vocal per als seus clients. Una <em>app<\/em> que els ofereix la possibilitat de participar en sorteigs, concertar cites a les seves botigues f\u00edsiques, o escoltar <em>podcasts<\/em> de persones influents que treballen amb la marca.<\/p>\n<p><em>Walmart<\/em>\u00a0amb <em>Google<\/em>;\u00a0<em>Whole\u00a0Foods<\/em>\u00a0amb\u00a0<em>Amazon<\/em>; o\u00a0<em>Domino\u2019s Pizza<\/em> i <em>Pizza\u00a0Hut<\/em>\u00a0amb\u00a0<em>Alexa<\/em>; s\u00f3n algunes de les primeres aliances, entre algunes de les marques m\u00e9s influents del sector comercial i els productors d&#8217;aquests assistents de veu. Acords milionaris tots ells, pactats amb el prop\u00f2sit final d&#8217;aconseguir augmentar el r\u00e0tio de conversi\u00f3 de cada companyia.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/abelgonzalezlozano\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Abel Gonz\u00e1lez<\/em><\/a><\/p>\n<p><em>Departament de M\u00e0rqueting<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els assistents de veu s&#8217;estan establint en les llars com par\u00e0sits. No importa que l&#8217;hoste es digui Amazon Alexa, Mircrosoft Cortano o Google Assistant, perqu\u00e8 sin\u00f3 un, ser\u00e0 un altre el que s&#8217;estableix aviat en el sal\u00f3 de casa. Reconeixen la veu, la localitzaci\u00f3 i fins i tot el context en el qual cada usuari [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La cara comercial dels assistents de veu &#8226; CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"La cara comercial dels assistents de veu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cara comercial dels assistents de veu\" \/>\n<meta property=\"og:description\" content=\"La cara comercial dels assistents de veu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/\" \/>\n<meta property=\"og:site_name\" content=\"CREACTIVITAT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creactivitat.webs\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-20T11:36:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-14T15:28:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/10\/asistentes_voz_marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1131\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_creac\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:site\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_creac\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La cara comercial dels assistents de veu &#8226; 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