{"id":4343,"date":"2019-12-20T13:36:42","date_gmt":"2019-12-20T11:36:42","guid":{"rendered":"https:\/\/www.creactivitat.com\/el-lado-comercial-de-los-asistentes-de-voz\/"},"modified":"2026-07-17T22:07:18","modified_gmt":"2026-07-17T20:07:18","slug":"la-cara-comercial-dels-assistents-de-veu","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/","title":{"rendered":"La cara comercial dels assistents de veu"},"content":{"rendered":"<p>Els <strong>assistents de veu<\/strong> s&#8217;estan establint en les llars com par\u00e0sits. No importa que l&#8217;hoste es digui <em>Amazon Alexa<\/em>, <em>Mircrosoft Cortano<\/em> o <em>Google Assistant<\/em>, perqu\u00e8 sin\u00f3 un, ser\u00e0 un altre el que s&#8217;estableix aviat en el sal\u00f3 de casa. Reconeixen la <strong>veu<\/strong>, la <strong>localitzaci\u00f3<\/strong> i fins i tot el <strong>context<\/strong> en el qual cada usuari <strong>interactua<\/strong> amb aquests dispositius. A m\u00e9s tenen la capacitat d&#8217;<strong>emmagatzemar dades<\/strong>, per la qual cosa cada usuari rep respostes concorde a l&#8217;<strong>experi\u00e8ncia<\/strong> que tots dos hagin tingut al llarg de la seva conviv\u00e8ncia.<\/p>\n<p>S&#8217;obre un nou ventall d&#8217;oportunitats perqu\u00e8 <strong>empreses<\/strong> i <strong>anunciants<\/strong> s&#8217;aprofitin d&#8217;aquest <em><strong>big data<\/strong><\/em>, i ofereixin a cada usuari ofereixes de publicitat cada vegada m\u00e9s segmentades. Grans companyies a nivell global han provat i integrat ja aquestes noves eines en les seves estrat\u00e8gies comercials. Han vist en elles, una oportunitat per a millorar la comunicaci\u00f3 amb els seus clients. O cosa que \u00e9s el mateix, una ocasi\u00f3 immillorable per a mantenir \u00edntegrament el control de les experi\u00e8ncies de compra dels seus consumidors.<\/p>\n<p>Els assistents de veu dirigeixen al client cap al resultat de cerca que aquests aparells intel\u00b7ligents consideren \u00abideals\u201d per a ells. Eviten aix\u00ed, que els usuaris s&#8217;extravi\u00efn entre les interminables p\u00e0gines que se&#8217;ls presenten en teclejar manualment les seves cerques. Un altre benefici per a les empreses \u00e9s prevenir que un usuari es perdi en la navegaci\u00f3 d&#8217;un lloc web poc usable, i acabi per marxar-se a un altre de la compet\u00e8ncia. A <strong>ofertes<\/strong> m\u00e9s <strong>segmentades<\/strong> i <strong>guiades<\/strong>, major percentatge de <strong>conversi\u00f3<\/strong> per part dels usuaris.<\/p>\n<p><em><strong>Monoprix<\/strong><\/em>\u00a0ha creat una aplicaci\u00f3 de veu, connectada a la <strong>targeta de fidelitat<\/strong> dels seus clients. A trav\u00e9s d&#8217;aquesta <em>app<\/em>, els usuaris de la cadena minorista francesa poden elaborar la seva pr\u00f2pia llista de la compra per veu, i realitzar comandes personalitzades. Una altra marca francesa com\u00a0<em><strong>Sephora<\/strong><\/em>, ha creat una altra aplicaci\u00f3 de reconeixement vocal per als seus clients. Una <em>app<\/em> que els ofereix la possibilitat de participar en sorteigs, concertar cites a les seves botigues f\u00edsiques, o escoltar <em>podcasts<\/em> de persones influents que treballen amb la marca.<\/p>\n<p><em>Walmart<\/em>\u00a0amb <em>Google<\/em>;\u00a0<em>Whole\u00a0Foods<\/em>\u00a0amb\u00a0<em>Amazon<\/em>; o\u00a0<em>Domino\u2019s Pizza<\/em> i <em>Pizza\u00a0Hut<\/em>\u00a0amb\u00a0<em>Alexa<\/em>; s\u00f3n algunes de les primeres aliances, entre algunes de les marques m\u00e9s influents del sector comercial i els productors d&#8217;aquests assistents de veu. Acords milionaris tots ells, pactats amb el prop\u00f2sit final d&#8217;aconseguir augmentar el r\u00e0tio de conversi\u00f3 de cada companyia.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/abelgonzalezlozano\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Abel Gonz\u00e1lez<\/em><\/a><\/p>\n<p><em>Departament de M\u00e0rqueting<\/em><\/p>\n<p>Els <strong>assistents de veu<\/strong> s&#8217;estan establint en les llars com par\u00e0sits. No importa que l&#8217;hoste es digui <em>Amazon Alexa<\/em>, <em>Mircrosoft Cortano<\/em> o <em>Google Assistant<\/em>, perqu\u00e8 sin\u00f3 un, ser\u00e0 un altre el que s&#8217;estableix aviat en el sal\u00f3 de casa. Reconeixen la <strong>veu<\/strong>, la <strong>localitzaci\u00f3<\/strong> i fins i tot el <strong>context<\/strong> en el qual cada usuari <strong>interactua<\/strong> amb aquests dispositius. A m\u00e9s tenen la capacitat d&#8217;<strong>emmagatzemar dades<\/strong>, per la qual cosa cada usuari rep respostes concorde a l&#8217;<strong>experi\u00e8ncia<\/strong> que tots dos hagin tingut al llarg de la seva conviv\u00e8ncia.<\/p>\n<p>S&#8217;obre un nou ventall d&#8217;oportunitats perqu\u00e8 <strong>empreses<\/strong> i <strong>anunciants<\/strong> s&#8217;aprofitin d&#8217;aquest <em><strong>big data<\/strong><\/em>, i ofereixin a cada usuari ofereixes de publicitat cada vegada m\u00e9s segmentades. Grans companyies a nivell global han provat i integrat ja aquestes noves eines en les seves estrat\u00e8gies comercials. Han vist en elles, una oportunitat per a millorar la comunicaci\u00f3 amb els seus clients. O cosa que \u00e9s el mateix, una ocasi\u00f3 immillorable per a mantenir \u00edntegrament el control de les experi\u00e8ncies de compra dels seus consumidors.<\/p>\n<p>Els assistents de veu dirigeixen al client cap al resultat de cerca que aquests aparells intel\u00b7ligents consideren \u00abideals\u201d per a ells. Eviten aix\u00ed, que els usuaris s&#8217;extravi\u00efn entre les interminables p\u00e0gines que se&#8217;ls presenten en teclejar manualment les seves cerques. Un altre benefici per a les empreses \u00e9s prevenir que un usuari es perdi en la navegaci\u00f3 d&#8217;un lloc web poc usable, i acabi per marxar-se a un altre de la compet\u00e8ncia. A <strong>ofertes<\/strong> m\u00e9s <strong>segmentades<\/strong> i <strong>guiades<\/strong>, major percentatge de <strong>conversi\u00f3<\/strong> per part dels usuaris.<\/p>\n<p><em><strong>Monoprix<\/strong><\/em>\u00a0ha creat una aplicaci\u00f3 de veu, connectada a la <strong>targeta de fidelitat<\/strong> dels seus clients. A trav\u00e9s d&#8217;aquesta <em>app<\/em>, els usuaris de la cadena minorista francesa poden elaborar la seva pr\u00f2pia llista de la compra per veu, i realitzar comandes personalitzades. Una altra marca francesa com\u00a0<em><strong>Sephora<\/strong><\/em>, ha creat una altra aplicaci\u00f3 de reconeixement vocal per als seus clients. Una <em>app<\/em> que els ofereix la possibilitat de participar en sorteigs, concertar cites a les seves botigues f\u00edsiques, o escoltar <em>podcasts<\/em> de persones influents que treballen amb la marca.<\/p>\n<p><em>Walmart<\/em>\u00a0amb <em>Google<\/em>;\u00a0<em>Whole\u00a0Foods<\/em>\u00a0amb\u00a0<em>Amazon<\/em>; o\u00a0<em>Domino\u2019s Pizza<\/em> i <em>Pizza\u00a0Hut<\/em>\u00a0amb\u00a0<em>Alexa<\/em>; s\u00f3n algunes de les primeres aliances, entre algunes de les marques m\u00e9s influents del sector comercial i els productors d&#8217;aquests assistents de veu. Acords milionaris tots ells, pactats amb el prop\u00f2sit final d&#8217;aconseguir augmentar el r\u00e0tio de conversi\u00f3 de cada companyia.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/abelgonzalezlozano\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Abel Gonz\u00e1lez<\/em><\/a><\/p>\n<p><em>Departament de M\u00e0rqueting<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els assistents de veu s&#8217;estan establint en les llars com par\u00e0sits. No importa que l&#8217;hoste es digui Amazon Alexa, Mircrosoft Cortano o Google Assistant, perqu\u00e8 sin\u00f3 un, ser\u00e0 un altre el que s&#8217;estableix aviat en el sal\u00f3 de casa. Reconeixen la veu, la localitzaci\u00f3 i fins i tot el context en el qual cada usuari [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ca"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cara comercial dels assistents de veu &#8226; CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"La cara comercial dels assistents de veu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cara comercial dels assistents de veu &#8226; CREACTIVITAT\" \/>\n<meta property=\"og:description\" content=\"La cara comercial dels assistents de veu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/\" \/>\n<meta property=\"og:site_name\" content=\"CREACTIVITAT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creactivitat.webs\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-20T11:36:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T20:07:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/10\/asistentes_voz_marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1131\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Creactivitat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:site\" content=\"@CreactivitatDT\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Creactivitat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/\"},\"author\":{\"name\":\"Creactivitat\",\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/#\\\/schema\\\/person\\\/26126fadf67e059a202368bdfc5108f1\"},\"headline\":\"La cara comercial dels assistents de veu\",\"datePublished\":\"2019-12-20T11:36:42+00:00\",\"dateModified\":\"2026-07-17T20:07:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/\"},\"wordCount\":893,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.creactivitat.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/asistentes_voz_marketing.jpg\",\"articleSection\":[\"Marketing digital\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/\",\"url\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/\",\"name\":\"La cara comercial dels assistents de veu &#8226; CREACTIVITAT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.creactivitat.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/asistentes_voz_marketing.jpg\",\"datePublished\":\"2019-12-20T11:36:42+00:00\",\"dateModified\":\"2026-07-17T20:07:18+00:00\",\"description\":\"La cara comercial dels assistents de veu\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.creactivitat.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/asistentes_voz_marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/www.creactivitat.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/asistentes_voz_marketing.jpg\",\"width\":1131,\"height\":666,\"caption\":\"marketing con asistentes de voz\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/la-cara-comercial-dels-assistents-de-veu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La cara comercial dels assistents de veu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/\",\"name\":\"CREACTIVITAT\",\"description\":\"Ag\u00e8ncia de disseny web i m\u00e0rqueting digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/#organization\",\"name\":\"Creactivitat\",\"url\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.creactivitat.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.creactivitat.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-1.png\",\"width\":632,\"height\":287,\"caption\":\"Creactivitat\"},\"image\":{\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/creactivitat.webs\\\/\",\"https:\\\/\\\/x.com\\\/CreactivitatDT\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/creactivitat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCbfeJQELpBFEu99NVYqPa6w\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.creactivitat.com\\\/ca\\\/#\\\/schema\\\/person\\\/26126fadf67e059a202368bdfc5108f1\",\"name\":\"Creactivitat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a7fd1e9a3d9a08d2bffb61be1cb8d0c763c48a89c7d2ea6eed7731a607d2980c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a7fd1e9a3d9a08d2bffb61be1cb8d0c763c48a89c7d2ea6eed7731a607d2980c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a7fd1e9a3d9a08d2bffb61be1cb8d0c763c48a89c7d2ea6eed7731a607d2980c?s=96&d=mm&r=g\",\"caption\":\"Creactivitat\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La cara comercial dels assistents de veu &#8226; CREACTIVITAT","description":"La cara comercial dels assistents de veu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/","og_locale":"ca_ES","og_type":"article","og_title":"La cara comercial dels assistents de veu &#8226; CREACTIVITAT","og_description":"La cara comercial dels assistents de veu","og_url":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/","og_site_name":"CREACTIVITAT","article_publisher":"https:\/\/www.facebook.com\/creactivitat.webs\/","article_published_time":"2019-12-20T11:36:42+00:00","article_modified_time":"2026-07-17T20:07:18+00:00","og_image":[{"width":1131,"height":666,"url":"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/10\/asistentes_voz_marketing.jpg","type":"image\/jpeg"}],"author":"Creactivitat","twitter_card":"summary_large_image","twitter_creator":"@CreactivitatDT","twitter_site":"@CreactivitatDT","twitter_misc":{"Escrit per":"Creactivitat","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/#article","isPartOf":{"@id":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/"},"author":{"name":"Creactivitat","@id":"https:\/\/www.creactivitat.com\/ca\/#\/schema\/person\/26126fadf67e059a202368bdfc5108f1"},"headline":"La cara comercial dels assistents de veu","datePublished":"2019-12-20T11:36:42+00:00","dateModified":"2026-07-17T20:07:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/"},"wordCount":893,"commentCount":0,"publisher":{"@id":"https:\/\/www.creactivitat.com\/ca\/#organization"},"image":{"@id":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/10\/asistentes_voz_marketing.jpg","articleSection":["Marketing digital"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/","url":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/","name":"La cara comercial dels assistents de veu &#8226; CREACTIVITAT","isPartOf":{"@id":"https:\/\/www.creactivitat.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/#primaryimage"},"image":{"@id":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/10\/asistentes_voz_marketing.jpg","datePublished":"2019-12-20T11:36:42+00:00","dateModified":"2026-07-17T20:07:18+00:00","description":"La cara comercial dels assistents de veu","breadcrumb":{"@id":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/#primaryimage","url":"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/10\/asistentes_voz_marketing.jpg","contentUrl":"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/10\/asistentes_voz_marketing.jpg","width":1131,"height":666,"caption":"marketing con asistentes de voz"},{"@type":"BreadcrumbList","@id":"https:\/\/www.creactivitat.com\/ca\/la-cara-comercial-dels-assistents-de-veu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/www.creactivitat.com\/ca\/"},{"@type":"ListItem","position":2,"name":"La cara comercial dels assistents de veu"}]},{"@type":"WebSite","@id":"https:\/\/www.creactivitat.com\/ca\/#website","url":"https:\/\/www.creactivitat.com\/ca\/","name":"CREACTIVITAT","description":"Ag\u00e8ncia de disseny web i m\u00e0rqueting digital","publisher":{"@id":"https:\/\/www.creactivitat.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creactivitat.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.creactivitat.com\/ca\/#organization","name":"Creactivitat","url":"https:\/\/www.creactivitat.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.creactivitat.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2019\/02\/logo-1.png","contentUrl":"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2019\/02\/logo-1.png","width":632,"height":287,"caption":"Creactivitat"},"image":{"@id":"https:\/\/www.creactivitat.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/creactivitat.webs\/","https:\/\/x.com\/CreactivitatDT","https:\/\/www.linkedin.com\/company\/creactivitat","https:\/\/www.youtube.com\/channel\/UCbfeJQELpBFEu99NVYqPa6w"]},{"@type":"Person","@id":"https:\/\/www.creactivitat.com\/ca\/#\/schema\/person\/26126fadf67e059a202368bdfc5108f1","name":"Creactivitat","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/a7fd1e9a3d9a08d2bffb61be1cb8d0c763c48a89c7d2ea6eed7731a607d2980c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a7fd1e9a3d9a08d2bffb61be1cb8d0c763c48a89c7d2ea6eed7731a607d2980c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a7fd1e9a3d9a08d2bffb61be1cb8d0c763c48a89c7d2ea6eed7731a607d2980c?s=96&d=mm&r=g","caption":"Creactivitat"}}]}},"mfb_acf":[],"mfb_rest_fields":["title","yoast_head","yoast_head_json"],"_links":{"self":[{"href":"https:\/\/www.creactivitat.com\/ca\/wp-json\/wp\/v2\/posts\/4343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creactivitat.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creactivitat.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creactivitat.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creactivitat.com\/ca\/wp-json\/wp\/v2\/comments?post=4343"}],"version-history":[{"count":0,"href":"https:\/\/www.creactivitat.com\/ca\/wp-json\/wp\/v2\/posts\/4343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creactivitat.com\/ca\/wp-json\/wp\/v2\/media\/3147"}],"wp:attachment":[{"href":"https:\/\/www.creactivitat.com\/ca\/wp-json\/wp\/v2\/media?parent=4343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creactivitat.com\/ca\/wp-json\/wp\/v2\/categories?post=4343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creactivitat.com\/ca\/wp-json\/wp\/v2\/tags?post=4343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}