{"id":4336,"date":"2019-12-20T13:26:46","date_gmt":"2019-12-20T11:26:46","guid":{"rendered":"https:\/\/www.creactivitat.com\/ideacio-de-la-marca-hey-puppies-i\/"},"modified":"2026-08-17T23:34:41","modified_gmt":"2026-08-17T21:34:41","slug":"ideacio-de-la-marca-hey-puppies-i","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/ca\/ideacio-de-la-marca-hey-puppies-i\/","title":{"rendered":"Ideaci\u00f3 de la marca Hey Puppies (I)"},"content":{"rendered":"<p><em><strong>Hey Puppies<\/strong><\/em> es presenta davant de <em><strong>Creactivitat<\/strong><\/em>\u00a0(maig de 2017), amb el prop\u00f2sit d&#8217;erigir la imatge gr\u00e0fica i identitat corporativa d&#8217;una signatura de moda <strong>sostenible<\/strong>, <strong>org\u00e0nica<\/strong> i <strong>reciclable<\/strong> per a gossos. De projectar l&#8217;exposici\u00f3 i mostra d&#8217;una marca que dissenya un g\u00e8nere exclusiu, fet a mesura, i ajustable a les necessitats i caracter\u00edstiques de cada client. Un esb\u00f3s que culminaria al maig de 2018, amb la presentaci\u00f3 de la companyia en la <strong>Fira Internacional de\u00a0Interzoo<\/strong>, una exposici\u00f3 comercial en la qual es reuneixen bianualment, fabricadores, majoristes i prove\u00efdors de serveis dedicats al m\u00f3n de les mascotes.<\/p>\n<p><em>Creactivitat<\/em>\u00a0convoca al\u00a0CEO, dissenyador i responsable de m\u00e0rqueting de l&#8217;entitat per a con\u00e8ixer en primera persona els problemes i necessitats trobades en la ideaci\u00f3 de la marca; els seus objectius a curt, mitj\u00e0, i llarg termini; aix\u00ed com els recursos materials i temporals amb els quals compta la companyia. Una primera presa de contacte amb la qual es pret\u00e9n definir les perspectives d&#8217;una marca que ambiciona posicionar-se com una signatura de luxe i alta costura; associada al m\u00f3n verd i ecol\u00f2gic; a trav\u00e9s d&#8217;un estil i imatge distintiu del qual es troba en el mercat.<\/p>\n<p style=\"text-align: left;\">De tot aquest apilament d&#8217;informaci\u00f3, <em>Creactivitat<\/em> idea de manera extensiva una s\u00e8rie de prototips supeditats a les caracter\u00edstiques destacades pels responsables de la signatura. Un proc\u00e9s culminat al novembre de 2017 amb la presentaci\u00f3 del logotip, les etiquetes de cart\u00f3 i tela, i el cat\u00e0leg de productes; aix\u00ed com els colors, les tipografies i la guia d&#8217;usos i estils de la marca; per a la seva correcta implementaci\u00f3 en qualsevol mena de component corporatiu.<\/p>\n<p>En els seg\u00fcents mesos,\u00a0<em>Creactivitat<\/em>\u00a0serviria de suport en la planificaci\u00f3 visual, estructural i log\u00edstica de l&#8217;estand f\u00edsic amb el qual comptaria la signatura en la fira comercial de\u00a0<em>Interzoo<\/em>\u00a0celebrada en\u00a0Nuremberg. Un esdeveniment que valdria de testatge, per a contrastar els resultats extrets en el proc\u00e9s d&#8217;ideaci\u00f3 de la marca, amb usuaris i clients potencials.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/abelgonzalezlozano\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Abel Gonz\u00e1lez<\/em><\/a><\/p>\n<p><em>Departament de M\u00e0rqueting<\/em><\/p>\n<h2>Vols con\u00e8ixer m\u00e9s del projecte de branding de Hey Puppies?<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/projectes-web\/branding-hey-puppies\/\">Projecte Hey Puppies<\/a><\/li>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/disseny-grafic-i-branding-per-a-hey-puppies-ii\/\">Disseny gr\u00e0fic i branding per a Hey Puppies (II)<\/a><\/li>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/estructuracio-de-hey-puppies-com-a-e-commerce-iii\/\">Estructuraci\u00f3 de Hey Puppies com a e-commerce (III)<\/a><\/li>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/posicionament-on-site-per-a-hey-puppies-iv\/\">Posicionament on-site per a Hey Puppies (IV)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hey Puppies es presenta davant de Creactivitat\u00a0(maig de 2017), amb el prop\u00f2sit d&#8217;erigir la imatge gr\u00e0fica i identitat corporativa d&#8217;una signatura de moda sostenible, org\u00e0nica i reciclable per a gossos. De projectar l&#8217;exposici\u00f3 i mostra d&#8217;una marca que dissenya un g\u00e8nere exclusiu, fet a mesura, i ajustable a les necessitats i caracter\u00edstiques de cada client. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-web"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ideaci\u00f3 de la marca Hey Puppies (I) &#8226; CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"Ideaci\u00f3 de la marca Hey Puppies (I)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactivitat.com\/ca\/ideacio-de-la-marca-hey-puppies-i\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ideaci\u00f3 de la marca Hey Puppies (I) &#8226; 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