{"id":4334,"date":"2019-12-20T13:24:23","date_gmt":"2019-12-20T11:24:23","guid":{"rendered":"https:\/\/www.creactivitat.com\/disseny-grafic-i-branding-per-a-hey-puppies-ii\/"},"modified":"2026-07-17T21:12:14","modified_gmt":"2026-07-17T19:12:14","slug":"disseny-grafic-i-branding-per-a-hey-puppies-ii","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/ca\/disseny-grafic-i-branding-per-a-hey-puppies-ii\/","title":{"rendered":"Disseny gr\u00e0fic i branding per a Hey Puppies (II)"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\">Disseny gr\u00e0fic i branding per a Hey Puppies (II)<\/h1>\n<div class=\"traductor-textarea form-group\">\n<div class=\"textarea-desti col-xs-12 col-sm-6\">\n<div class=\"form-control second-textarea\"><em><strong>Hey\u00a0Puppies<\/strong><\/em>\u00a0\u00e9s la signatura de moda\u00a0<strong>sostenible<\/strong>, <strong>org\u00e0nica<\/strong> i <strong>reciclable<\/strong> per a gossos. Despr\u00e9s de presentar la marca en la <strong>Fira Internacional de\u00a0Interzoo<\/strong>, el seg\u00fcent pas establert en el programari acordat amb la companyia, va ser el de dissenyar, programar i publicar el seu <strong>lloc web corporatiu<\/strong>. Una p\u00e0gina ideada amb el prop\u00f2sit de convertir-se en l&#8217;<strong>aparador de productes<\/strong> de la signatura, abans d&#8217;arribar al m\u00f3n del comer\u00e7 <em>offline<\/em>.<\/div>\n<\/div>\n<\/div>\n<p>La percepci\u00f3 de com plasmar la naturalesa de la marca en la nova p\u00e0gina web, va suscitar la planificaci\u00f3 d&#8217;una nova <strong>taula rodona<\/strong> entre els responsables del projecte.\u00a0<em><strong>Creactivitat<\/strong><\/em>\u00a0advocava per plantejar un disseny minimalista, mentre que els propietaris defensaven un disseny que reflect\u00eds sense reserves, una\u00a0mixtura\u00a0entre la percepci\u00f3 verda i luxosa de la marca. Un debat que va concloure amb un <strong>disseny natural<\/strong> entre <strong>l\u00ednies pures<\/strong> i <strong>netes<\/strong>, sobre una base gr\u00e0fica de blancs, que contrarestava amb la riquesa de colors que brindava la gamma de productes representats. Un estil complementat aix\u00ed mateix amb el dinamisme que aportava la combinaci\u00f3 de <strong>tipografies<\/strong> <em>it\u00e0liques<\/em> i\u00a0<em>sans\u00a0serif<\/em>.<\/p>\n<p>El <em><strong>Look\u00a0book<\/strong><\/em>\u00a0es convertia en la representaci\u00f3 editorial de la col\u00b7lecci\u00f3 de productes de la signatura. Un conjunt de fotografies <strong>fresques<\/strong>, <strong>divertides<\/strong> i <strong>din\u00e0miques<\/strong>, que destriaven de les cl\u00e0ssiques imatges de producte visibles en les presentacions\u00a0m\u00e9s tradicionals. La incorporaci\u00f3 d&#8217;un\u00a0<em><strong>slider<\/strong><\/em>\u00a0en la part central del <em>Look\u00a0book<\/em>, contribu\u00efa a sumar aquest factor moviment tan caracter\u00edstic de les editorials en revistes de moda.<\/p>\n<div id='gallery-1' class='gallery galleryid-4334 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.creactivitat.com\/ca\/diseno-estrategico-o2o-para-hey-puppies\/lookbook_heypuppies\/'><img loading=\"lazy\" decoding=\"async\" width=\"347\" height=\"1024\" src=\"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/11\/LookBook_HeyPuppies-347x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/11\/LookBook_HeyPuppies.jpg 347w, https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/11\/LookBook_HeyPuppies-102x300.jpg 102w\" sizes=\"auto, (max-width: 347px) 100vw, 347px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.creactivitat.com\/ca\/diseno-estrategico-o2o-para-hey-puppies\/homepage_heypuppies\/'><img loading=\"lazy\" decoding=\"async\" width=\"347\" height=\"1024\" src=\"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/11\/Homepage_HeyPuppies-347x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/11\/Homepage_HeyPuppies.jpg 347w, https:\/\/www.creactivitat.com\/wp-content\/uploads\/2018\/11\/Homepage_HeyPuppies-102x300.jpg 102w\" sizes=\"auto, (max-width: 347px) 100vw, 347px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p align=\"justify\">En el seg\u00fcent serial es tractar\u00e0 el disc\u00f3rrer en la ideaci\u00f3 i producci\u00f3 del <em><strong>e-commerce<\/strong><\/em> projectat per a la venda <em>online<\/em> de productes de la signatura.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/abelgonzalezlozano\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Abel Gonz\u00e1lez<\/em><\/a><\/p>\n<p><em>Departament de M\u00e0rqueting<\/em><\/p>\n<h2><span style=\"color: #ff0000;\">Vols con\u00e8ixer m\u00e9s del projecte de branding de Hey Puppies?<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/projectes-web\/branding-hey-puppies\/\">Projecte Hey Puppies<\/a><\/li>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/ideacio-de-la-marca-hey-puppies-i\/\">Design Thinking en la ideaci\u00f3 de la marca Hey Puppies (I)<\/a><\/li>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/estructuracio-de-hey-puppies-com-a-e-commerce-iii\/\">Estructuraci\u00f3 de Hey Puppies com a e-commerce (III)<\/a><\/li>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/posicionament-on-site-per-a-hey-puppies-iv\/\">Posicionamient on-site per a Hey Puppies (IV)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; &nbsp; Disseny gr\u00e0fic i branding per a Hey Puppies (II) Hey\u00a0Puppies\u00a0\u00e9s la signatura de moda\u00a0sostenible, org\u00e0nica i reciclable per a gossos. Despr\u00e9s de presentar la marca en la Fira Internacional de\u00a0Interzoo, el seg\u00fcent pas establert en el programari acordat amb la companyia, va ser el de dissenyar, programar i publicar el seu lloc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ca"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disseny gr\u00e0fic i branding per a Hey Puppies (II) &#8226; CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"Disseny gr\u00e0fic i branding per a Hey Puppies (II)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactivitat.com\/ca\/disseny-grafic-i-branding-per-a-hey-puppies-ii\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disseny gr\u00e0fic i branding per a Hey Puppies (II) &#8226; 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