{"id":4326,"date":"2019-12-20T13:17:13","date_gmt":"2019-12-20T11:17:13","guid":{"rendered":"https:\/\/www.creactivitat.com\/posicionamiento-on-site-para-hey-puppies-iv\/"},"modified":"2026-07-17T21:11:18","modified_gmt":"2026-07-17T19:11:18","slug":"posicionament-on-site-per-a-hey-puppies-iv","status":"publish","type":"post","link":"https:\/\/www.creactivitat.com\/ca\/posicionament-on-site-per-a-hey-puppies-iv\/","title":{"rendered":"Posicionamient on-site per a Hey Puppies (IV)"},"content":{"rendered":"<h1 style=\"text-align: center;\">Posicionamient on-site per a Hey Puppies (IV)<\/h1>\n<p><em><strong>Hey\u00a0Puppies<\/strong><\/em>\u00a0\u00e9s la p\u00e0gina web corporativa i e-commerce\u00a0d&#8217;una signatura de moda <strong>sostenible<\/strong>, <strong>org\u00e0nica<\/strong> i <strong>reciclable<\/strong> per a gossos. Una vegada consumada la ideaci\u00f3 de la marca en una botiga online, el seg\u00fcent pas va ser el d&#8217;optimitzar la seva <strong>pres\u00e8ncia online<\/strong>. Un projecte de\u00a0<em><strong>Creactivitat<\/strong><\/em>, associat al <strong>posicionament <em>on-site<\/em><\/strong> de la p\u00e0gina, dins d&#8217;un mercat en el qual els nivells de compet\u00e8ncia s\u00f3n <strong>alts<\/strong> i <strong>agressius<\/strong>.<\/p>\n<p>Despr\u00e9s d&#8217;una primera an\u00e0lisi, es va observar la tend\u00e8ncia d&#8217;un sector, orientat a la venda <em>online<\/em> de productes <strong>corrents<\/strong> i\u00a0<em><strong>low\u00a0cost<\/strong><\/em>\u00a0a Espanya. Circumst\u00e0ncia que obria una via diferencial d&#8217;<strong>optimitzaci\u00f3 de\u00a0<em>tags<\/em><\/strong>, a partir de termes\u00a0<em><strong>long\u00a0tail\u00a0<\/strong><\/em>associats a la naturalesa de la marca. Paraules clau com a \u201cDisseny\u201d, \u201cLuxe\u201d, \u201cExclusiu\u201d, \u201cSostenible\u201d, \u201cEcol\u00f2gic\u201d o \u201cReciclable\u201d van ser termes distintius per a aconseguir el posicionament de la p\u00e0gina a trav\u00e9s d&#8217;<strong><em>URL\u2019s<\/em> amigables<\/strong>,\u00a0<em><strong>Titles<\/strong><\/em>, <em><strong>Meta\u00a0Descriptions<\/strong><\/em>, aix\u00ed com en els <strong>continguts<\/strong> publicats dins de la p\u00e0gina.<\/p>\n<p>Una cosa m\u00e9s complicada va ser aconseguir aquesta optimitzaci\u00f3 a nivell internacional. Un mercat, l&#8217;europeu, en el qual la venda d&#8217;aquesta mena de productes \u00e9s m\u00e9s usual, i en el qual la compet\u00e8ncia <em>online<\/em> molt m\u00e9s agressiva.<\/p>\n<p>Un altre dels h\u00e0ndicaps amb el qual es va trobar\u00a0<em>Creactivitat<\/em>\u00a0a l&#8217;hora d&#8217;aconseguir optimitzar el posicionament de la p\u00e0gina, va ser el fet d&#8217;haver de treballar en coordinaci\u00f3 amb una altra ag\u00e8ncia de m\u00e0rqueting a nivell internacional, encarregada de tot el posicionament\u00a0<strong>off-site<\/strong>\u00a0de la p\u00e0gina. Categoria que els situava com a responsables d&#8217;una altra mena d&#8217;estrat\u00e8gies relacionades, de\u00a0<em><strong>content\u00a0m\u00e0rqueting<\/strong><\/em>, <em><strong>social media<\/strong><\/em>, o <em><strong>linkbuilding<\/strong><\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/abelgonzalezlozano\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Abel Gonz\u00e1lez<\/em><\/a><\/p>\n<p><em>Departament de M\u00e0rqueting<\/em><\/p>\n<h2><span style=\"color: #ff0000;\">Vols con\u00e8ixer m\u00e9s del projecte de branding de Hey Puppies?<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/projectes-web\/branding-hey-puppies\/\">Projecte Hey Puppies<\/a><\/li>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/ideacio-de-la-marca-hey-puppies-i\/\">Design Thinking en la ideaci\u00f3 de la marca Hey Puppies (I)<\/a><\/li>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/disseny-grafic-i-branding-per-a-hey-puppies-ii\/\">Disseny gr\u00e0fic i branding per a Hey Puppies (II)<\/a><\/li>\n<li><a href=\"https:\/\/www.creactivitat.com\/ca\/estructuracion-de-hey-puppies-como-e-commerce-iii\/\">Estructuraci\u00f3 de Hey Puppies com a e-commerce (III)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Posicionamient on-site per a Hey Puppies (IV) Hey\u00a0Puppies\u00a0\u00e9s la p\u00e0gina web corporativa i e-commerce\u00a0d&#8217;una signatura de moda sostenible, org\u00e0nica i reciclable per a gossos. Una vegada consumada la ideaci\u00f3 de la marca en una botiga online, el seg\u00fcent pas va ser el d&#8217;optimitzar la seva pres\u00e8ncia online. Un projecte de\u00a0Creactivitat, associat al posicionament on-site de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ca"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Posicionamient on-site per a Hey Puppies (IV) &#8226; CREACTIVITAT<\/title>\n<meta name=\"description\" content=\"Posicionamient on-site per a Hey Puppies (IV)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creactivitat.com\/ca\/posicionament-on-site-per-a-hey-puppies-iv\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posicionamient on-site per a Hey Puppies (IV) &#8226; 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